How identify external or paid traffic sources? | Community
Skip to main content
J
jennifer_cárden
New Participant
May 3, 2016
Solved

How identify external or paid traffic sources?

  • May 3, 2016
  • 2 replies
  • 2764 views

We have two questions:

1. Right now we have enabled a parameter to identify paid search.
This parameter is: banner_s, so the URL for the paid search must contain banner_s as query string parameter
http://www.mipagina.com.co?banner_s=<searchkeyword>
But we have a question, how to enable the last part (<searchkeyword>)?
We must generate a URL for each keyword or Omniture identifies what keyword is?
For example, when a user search on Google "restaurant" Omniture identifies "restaurant" as keyword on report or we have to create an Destination URL http://www.mipagina.com.co?banner_s=restaurant, and with each. 

2. Also we want identify other traffic sources like Display, Banner, Email, SocialMedia, we have a guide "Campaign tracking" where tracking methodology has six parts to build a parameter: "Therefore the QSP would look like cc=country:channel:campaign:agency:link1:link2" . Do we have to set the cc parameter from Omniture account? or we can to work without settings from Omniture?

If anyone can help us or even have a call we appreciate it

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    Best answer by KristiB1

    HI Jennifer

    1. For Google Adwords:

    Google can pass through the keyword and matchtype. So within Google Adwords (or your SEM interface) you would set up the landing page to be E.g. http://www.mipagina.com.co?&matchtype=<matchtype>&keyword=<searchkeyword>

    I am not sure if you have the option to change the default parameter in google, which is keyword.

    You can then set up Analytics to capture the <searchkeyword>

    2. There are two options and I'd recommend both:

    a. USe SAINT classifications to classify your campaign codes into channels. Info here: https://marketing.adobe.com/resources/help/en_US/reference/classifications.html

    b. Use Set up the Marketing Channels reports to differentiate between the traffic. Info here: https://marketing.adobe.com/resources/help/en_US/mchannel/c_getting_started_mchannel.html

    Let me know how you go, or if you need any more info

    2 replies

    J
    jennifer_cárdenAuthor
    New Participant
    May 4, 2016

    Hi Kristi

    Thanks for all, for now we have not more questions.

    KristiB1
    KristiB1Accepted solution
    New Participant
    May 4, 2016

    HI Jennifer

    1. For Google Adwords:

    Google can pass through the keyword and matchtype. So within Google Adwords (or your SEM interface) you would set up the landing page to be E.g. http://www.mipagina.com.co?&matchtype=<matchtype>&keyword=<searchkeyword>

    I am not sure if you have the option to change the default parameter in google, which is keyword.

    You can then set up Analytics to capture the <searchkeyword>

    2. There are two options and I'd recommend both:

    a. USe SAINT classifications to classify your campaign codes into channels. Info here: https://marketing.adobe.com/resources/help/en_US/reference/classifications.html

    b. Use Set up the Marketing Channels reports to differentiate between the traffic. Info here: https://marketing.adobe.com/resources/help/en_US/mchannel/c_getting_started_mchannel.html

    Let me know how you go, or if you need any more info

      Terms & ConditionsAccessibility statement

      Loading footer...