How to handle special characters?

Question

We're a news site and we track the headlines of our articles via a prop variable. For some reason, special characters like quotation marks and apostrophes are replaced by a series of numbers and icons within Adobe. Does anyone know why this might be happening, and is there anything we can do to track headlines without having to remove special characters from the tracking tag?
 
Thanks
Graham

yuhuisg · Accepted Answer

Your CMS is probably using "rich text" for its punctuation.

Verify that AA has been configured to use UTF-8 encoding. If you're using AEP Tags as your tag manager, then in your AA extension's "General" section, check that the Character Set has been preset to "UTF-8".

If that doesn't solve your problem, then you might need to ask your developers if they can set non-rich text in your data layer (if you're using one) or a JavaScript variable that you can use to set your AA Page Name.

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