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Ying_Liu
Ying_Liu
New Participant
February 23, 2024
Solved

How to track Chat GPT / Bard and all these AI searches

  • February 23, 2024
  • 1 reply
  • 4504 views

Random Friday question, when users use Chat GPT / Bard and found some answers through these AI tools, how to you track these web traffic / interactions in Adobe Analytics?

 

 

I presume we can only see web traffic unless they click on the sources and land on your website, correct?

 

 

Best answer by Josh__Stephens

I'd assume that you're right, there wouldn't be a hit unless the result is clicked on.  It'd be interesting to know what happens in cases like this where a preview is displayed.  Perhaps that appears as a hit as a bot generates a preview?

 

1 reply

Josh__Stephens
Josh__StephensAccepted solution
New Participant
February 23, 2024

I'd assume that you're right, there wouldn't be a hit unless the result is clicked on.  It'd be interesting to know what happens in cases like this where a preview is displayed.  Perhaps that appears as a hit as a bot generates a preview?

 

    Ying_Liu
    Ying_LiuAuthor
    New Participant
    May 31, 2024

    Thanks Josh. I was doing some reading and found a handy article for GA users https://omisido.com/how-to-track-ai-traffic-in-ga4/

     

    I built a segment in AA with the same logic, pretty small amout of click-through traffic 

    I presume it's just a matter of time that leadership start to ask "hey how much AI traffic did we get this month?" 😉 

      D
      dwang1109
      New Participant
      April 25, 2025

      Hi Ying_Liu - I'm also looking to implement the same thing. Looks like it's been about a year since you set this up. Any increases in data that you're seeing? Also, did you add any additional sources since you created it? Thank you!

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