Impact of ITP 2.1 on Adobe’s third party cookie? | Community

New Participant

Solved

Impact of ITP 2.1 on Adobe’s third party cookie?

5 replies
4287 views
Translate

Do we know what type of impact the release of ITP 2.1 is going to have on Adobe’s third party cookie?

Analytics

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

GigazelleAccepted solution

Employee

Here's the latest and definitive answer on the topic: https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac

GigazelleAccepted solution

Employee

Here's the latest and definitive answer on the topic: https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac

Translate

Level 5

Adobe should consider updating the content on Data Collection CNAMEs and Cross-Domain Tracking to be in-line with what is available on Intelligent Tracking Prevention (ITP) and Adobe Analytics. The CNAME article indicates that cross-domain tracking will work when third-party cookies are disabled, which doesn't seem to be the case anymore.

Translate

Employee

Not yet. Teams are currently heads down preparing for the digital marketing summit happening in a couple weeks. It's one of the first things we want to address post-summit.

Translate

New Participant

Hi All,

Any news about this topic?

Regards,

Translate

Employee

Currently we are in the process of determining the impact ITP 2.1 has on Analytics data collection.

We will be updating the below document with the detailed impact.

Intelligent Tracking Prevention (ITP) and Adobe Analytics

Translate