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sharonkim12
sharonkim12
New Participant
August 31, 2018
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Impressions

  • August 31, 2018
  • 6 replies
  • 6842 views

What is the best way to track impressions in Adobe Analytics?

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Best answer by Rydal_Williams

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

6 replies

sharonkim12
sharonkim12Author
New Participant
September 4, 2018

What would you recommend then?

sharonkim12
sharonkim12Author
New Participant
September 4, 2018

Am I not thinking everything out and there is a better way?

Rydal_Williams
Rydal_WilliamsAccepted solution
New Participant
September 4, 2018

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

    sharonkim12
    sharonkim12Author
    New Participant
    September 4, 2018

    I'm thinking via an event but wanted to check if a better methodology. Don't want to use sProps or eVars as don't want to skew total page views, visits, etc. Or am I thinking this wrong?

    sharonkim12
    sharonkim12Author
    New Participant
    September 4, 2018

    Yes, but internal ads. But also in general, e.g., if there's a particular module we are using to send visitors to different sections of the site, etc.

    Rydal_Williams
    Rydal_Williams
    New Participant
    September 4, 2018

    What sort of impressions, ads?

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