Adobe Analytics

Using the Day of Week dimension (OOTB) and Hour of Day dimension (OOTB), you can create a custom heat map to understand what times and days of the week generate the most significant amount of engagement or drive the highest number of conversions. While using the Day of Week (OOTB) and Hour of Day (OOTB) dimensions produces an insightful and granular seasonality analysis, this heat map is not limited to these dimensions. For instance, swapping out the Hour of Day dimension for the AM/PM (OOTB) dimension will produce a high-level, meaningful analysis.    When applying the conditional formatting setting, you can use auto-generated to automatically calculate the upper limit, midpoint, and lower limit based on the data, or you can define your own custom limits.  After selecting and applying the type of conditional formatting for your analysis, your reports will appear similar to the examples shown below:   Heat map to trend engagement         &nbsp

Value of Treemap Visualization Treemaps display hierarchical data as a set of nested rectangles in which the rectangles range in size from top left (largest) to bottom right (smallest). Use cases for Treemap visualizations include: Showing the proportions between each part and the whole. Showing the pattern of the measure distribution across each level of categories in the hierarchy. Showing attributes using size and color coding. Spotting patterns, outliers, most-important contributors, and exceptions. In Adobe Analytics, the smaller boxes may not have text to label the box; you must mouse over them to view the dimension item and the associated details.  When to Use Treemap Visualization While the bar stacked visualization can also show proportions between each part and the whole, similar to the Treemap visualization, these two display values differently. The bar-stacked visualization will visualize the highlighted dimension values in each column and compare the results. For in

  Welcome to the 7th edition of the Adobe Analytics Community Lens!   The Adobe Analytics Community Lens is your community bulletin board highlighting the latest updates from the Adobe Analytics Community in one place.In this edition, we are sharing updates from September to November 2023, including, the most viewed Adobe Analytics content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Analytics Community Lens  📅EVENTS AND OPPORTUNITIES📅 Analytics User Group event: Adobe Analytics EMEA 2023 Q4 get together, December 13 This is a chance for us all to get together for an informal session to celebrate product releases and share our different experiences using Adobe Analytics throughout the year; positive or negative. We'll be breaking out into smaller breakout rooms, so if comfortable, please do come prepared with some thoughts from your own organisation to share. Hope to

Activity Map browser Extension not working properly for months for our team.Is it the same case for you guys?

Can you Please share a suggestion for an Account Based Marketing Platform that can be integrated with Adobe Analytics based on your experience.I would like to gather more information about traffic using these platforms.

                         

When it comes to analytics solutions, Adobe Analytics reigns supreme for a multitude of reasons:1. Unparalleled Data Analysis:Dive deep into your data with Adobe Analytics, boasting an extensive toolkit for comprehensive analysis. Gain profound insights into user behavior, empowering businesses to truly understand their audience.2. Real-Time Insights:Stay ahead of the game with Adobe Analytics' real-time reporting capabilities. Instant access to up-to-the-minute data is invaluable for businesses needing swift, data-driven decision-making.3. Cross-Channel Mastery:Excel in analyzing data across various channels, from websites to mobile apps and digital platforms. Adobe Analytics provides a panoramic view of customer interactions, enabling businesses to optimize their digital strategy seamlessly.4. Precision with Advanced Segmentation:Create highly targeted and customized segments effortlessly. Adobe Analytics offers advanced segmentation tools for precise analysis of specific customer gr

Currently we are using third party scripts to capture page scroll percent levels - 25, 50, 75, 100Is there a built in way/OOTB in Adobe Analytics or Adobe Launch to capture scroll percents on webpages?

Hi everyone,I am getting confused with date ranges for UV and visit and for seperate subsection segment.since , I need to create report for daily, monthly  and last 90 days.->So, Does daily means Today report or just days in dimension for over a month.->Monthly view should be this month (a custom date range filter) or month in dimension .->What should be The date range for the panel and will it affect if the custom date range are  different.Because, I have been doing comparision for visits and UV on the basis of  - this year this month and last year This month.->I have a doubt on this too can you tell me  should I compare last month and 2 months ago data or This month and last year same month. Which one makes more sense.Same goes to day.Can anyone please tell me how should I approach or  how normally you deal with date ranges. Any example would be helpful.. Thanks !

Hey Adobe Community,Long-time lurker, first-time poster to this community.  I've seen similar questions to this one but they didn't quite answer the issue so just sharing some nuances to pinpoint the issue.  We recently added 2 new marketing channels and processing rules to our global suite Marketing Channels, under our admin settings.  After that, unrelated, our "other campaign/unattributed" channel started collecting tracking codes that were not a part of the rule set for that channel.  We've been steadily adding to the ruleset for "other campaign/unattributed" to stop attribution to that channel but we're still  seeing a ton of "unspecified" traffic so that it's our most visited source, according to reporting and I don't think that's right yet.  Other campaigns/unattributed has never been our highest attributed channel.  According to our rule set, unattributed/other campaigns should be last in the processing order, so I'm not sure why there is

On Wednesday, January 17th, 2024 at 10am PST, we will have a livestream event titled:Bringing your Adobe Analytics data and analyses into Customer Journey AnalyticsREGISTER NOW! Details:Join Bryan, Eric, and Doug as they discuss how to quickly get moving with Customer Journey Analytics. You’ll learn about using automated processes to move data and analyses from Adobe Analytics to Customer Journey Analytics, as well as any gotchas to consider during the process.And of course, they’ll have a healthy dose of fun tips and tricks along the way.As always, this live session lets you ask questions in the chat and get answers from the experts.Can't make it? Sign up anyway and we'll send you the recording afterward. We hope to see you there!

With Google's upcoming change to make Interaction to Next Paint (INP) the new key metric for Core Web Vitals, I have started working on optimizing my website to get the INP score to under 200ms.I have noticed that the VisitorAPI file and AppMeasurement scripts have processes that are quite long. Long is a relative term as we are discussion milliseconds, but every ms helps for this.You can see the timing in the attached image. It is 23.4ms for the scripts to run through tasks and 16.6ms is just for the getAudienceMangerBlob function. I am wondering if this function needs to run if I am not using Audience Manager and if there is a way to disable it. Any insight on this would be helpful. To note, this is from VisitorAPI v5.4 and AppMeasurement v22.4  

Hi Everyone,I have a page where the I need to get the no of logins, So, I have pagenames which I can say if pagename starts with this specific page name , ID can say it's  logged in and I have hashed unique I after login , this eVar  will reflect in all the page navigate same as it starts with.So I have made a segment but  not sure will the below segment will give me exact total logins .VISIT Container[Pagename.    Starts with.      AANDHashed Unique ID exists ] So, My report will be Day in dimension and Above segment filter by Visits in metrics . Can anyone tell me is this the right way to get the logins and will this satisfy if the single login is being persisting for 2 session?

Good afternoon everyone!  Hope this post finds you well. Was there any change made to the Adobe Analytics API? We usually get our files from the FTP server and multiple columns are suddenly coming as arrays [], even though it only has one item. For example: itemId => itemIds.Or this has nothing to do with the API and perhaps a change from our end that I'm unaware? Cheers,Tiago

Hi team, Can somebody help me in creating an analytics report for the day a page was last visited.The expected dimension is page url and the time range is one year.

What are the steps to enable pathing in Adobe Analytics.

Happy New Year all! I've been using the Reporting 2.0 API to power our Tableau dashboards for years. Since the Christmas break, I've noticed that all the API responses have changed and I can't find any API-specific documentation to learn more. Are more changes coming? What is the intention of the changes?  For example, when requesting visits by week by tracking code, the response used to include the following data: data: listitemId: strvalue: str Now, I see the addition of two lists:data: listitemId: stritemIds: listvalue: strvalues: list Any ideas? 

Hi, I'm using Launch, and I keep seeing the error message 'expected an assignment or function call and instead saw an expression' for my Facebook Pixel Code. Keeps showing the error below in red:ts):n.queue.push(arguments)_};

Hi everyone,I need to create Entry page report by trafficIs it best way to create a table or flow .Also, does entry pages count by visit or hit?Can anyone show me how the report should look like?      

Want to see if my project dashboards are being used. Is there a report or function available to see the activity on projects?Thanks...Gene

Hello! I have created in Adobe Analytics a segment for URLs (I only need some to contain some specific words) and I extract my data using Report Builder. I've noticed that my counts for Page Views, Visits, Engaged Visits, Entries, Exits, Total Seconds Spent are changing for historical data (ex: may 2023). Yesterday I had a smaller count than today when I have checked again in Adobe Analytics Workspace. Same scenario last week. Counts are different than this week (for historical data, so 2022 and months before december 2023)Is there any issues with Adobe Analytics or anybody knows why the counts are changing?

Hi everyone , I just noticed in  getPageLoadTime  plugin documentation has been deprecated , https://experienceleague.adobe.com/docs/analytics/implementation/vars/plugins/getpageloadtime.html?lang=enCan anyone tell me , How long it will work for existing setup and can anyone tell me the alternate method to capture page load time.Actually , I was looking for documentation for some errors in plugin but since documentation has been , can anyone tell me a alternate method ?Thanks !