Adobe Analytics

Introduction Mobile scorecards in Adobe Customer Journey Analytics (CJA) offer a streamlined way to monitor key performance metrics on mobile devices, giving stakeholders access to data insights anywhere. These mobile-optimized dashboards let users track, analyze, and act on key performance indicators while on the move. This guide explores how to create effective mobile scorecards for CJA, share them with stakeholders, and maximize their value within the CJA solution ecosystem. CJA mobile scorecards display data through simple, mobile-optimized tiles. Users access key metrics and insights via the Adobe Analytics mobile app, which serves both CJA and Adobe Analytics (iOS link, Android link). The scorecards simplify complex data into digestible formats, displaying key performance indicators and strategic metrics in a mobile-friendly interface. They're designed specifically for executives, managers, and business users who need quick, on-the-go access to key performance metrics data. B

Hey folks,I’m working on a Workspace project and trying to create those slick drop-down filters in the top filter bar (like Device Type, Marketing Channel, etc.). I’m dragging the dimension into the area that says “Drop a segment here (or any other component)”, but I don’t get the gear icon or the “Filter with drop-down” option.Here’s what I’ve tried:Dragged standard dimensions (e.g., Device Type, Countries) — not metrics or segments.Made sure I’m not dropping into the panel body "Drop a segment here (or any other component)", only into the top filter bar.Hovered to find the gear icon — no luck.Checked my access — I have edit rights.Followed below steps:How to Create Dropdown Filters in Adobe Analytics Workspace:Open Your Workspace ProjectGo to your Adobe Analytics → Workspace → Open or create a project.Drag a Dimension to the Drop ZoneOn the left-hand side, find the dimension you want to filter by (e.g., Marketing Channel, Device Type, Countries, etc.).Drag it to the top area where it

Hi Folks, I have Adobe Analytics implemented on both the mobile app and the website. In some cases, we render webviews within the mobile app to display specific content types. We use the appendVisitorInfoForUrl approach to synchronize the visitor ID between the native app and the webview. For dashboarding purposes, I rely on the data feed from Adobe Analytics. I’ve observed that once the mobileappid is tracked within a visit, it is then persisted across all subsequent hits—including those coming from the webview—even though there is no explicit implementation of mobileappid on the webview side. This behavior makes sense for native app hits, as the mobile SDK automatically tracks the mobileappid. However, I’m still unclear why it persists for webview hits as well.I searched for documentation to confirm whether mobileappid is persisted at the visit level, but I couldn't find anything definitive. I tried to find the documentation that can clarify whether the mobil

Hello.I am just wanting to share with you an issue we are seeing that we cannot get to the bottom of, nor can Adobe Support tell us what is going on because they don't know how to replicate the issue we are seeing. We are using Adobe campaign to send emails to recipients. Each recipient has a unique customer number and that customer number is dynamically included in the clickable links in the body of the email as a query string parameter.When a recipient clicks through from the email they are taken to our web page and we drop 1st party necessary cookies as per Adobe's out of the box recommendations (using the Identity service) as well as our own 1st party cookies. One of the cookies we drop (if it does not already exist) is one that scrapes the value of the customer number (from clickable email link) and places it in a cookie. So we know, when someone clicks through who they are and what they are browsing.What we are seeing is that in a small number of cases. Different recipi

Hello, I would like to request the development of the "Monthly Unique Visitors" metric, which was available in the previous Reports & Analytics and ReportBuilder, for use in the new Report Builder.(Ideally, it would also be great if it could be used in the Workspace. Similarly, it would be beneficial if Daily, Weekly, Quarterly, and Yearly Unique Visitors metrics could also be available.) The reason we need this is that it is very useful for forecasting monthly unique visitors. By comparing the "Monthly Unique Visitors" for the same month of the previous year or the previous month with the daily "unique visitors," we can leverage user visit frequency trends (daily number of duplicate visitors within the same month) to create highly accurate forecasts. I understand that it might be possible to extract UUs for periods like May 1st to May 2nd, May 1st to May 3rd, ..., May 1st to May 31st, etc., using similar logic. However, I am concerned that this would require a large

I'm analyzing different report suites and I see that structural dimensions like '"Page" have different names (Pagename, Páginas, etc.) in each of them. How can I change the name of these dimensions? (without using segments, of course)"  Thank you in advance 

  Introduction Event Depth is a new standard dimension component introduced to Customer Journey Analytics (CJA) in May 2025. It gives CJA practitioners new ways to measure and better understand how events are positioned within bounded experience sessions. The Event Depth dimension enables detailed tracking and analysis of where specific events occur in the sequential flow of user interactions within a session. By revealing the precise positioning of events within the sequence of customer event interactions, this dimension empowers analysts to make clear distinctions between sessions demonstrating high levels of engagement and those showing minimal interaction patterns against collected events activity. Through this enhanced visibility into user behavior, analysts can effectively identify opportunities for optimization and leverage data-informed insights to make strategic improvements to the overall customer journey. What is Event Depth? Event Depth (component ID= adobe_event_de

Hi, We have various accounts set up using the Data Warehouse v1.4 API, with which we create data warehouse reports programmatically and retrieve the status of these reports until the report is complete, at which point we download the report. This works well a majority of the time, but we've noticed that reports created via API during certain periods will return an in_progress status indefinitely, despite the report created showing as completed in the Data Warehouse UI. It seems like the API is "losing" the jobs and never updating the status upon completion. Most of the reports we are submitting complete within 3 minutes according to the UI, but will continue to report in_progress for 12+ hours, which is the point we give up checking on our end. This has happened for hundreds of requests across at least 7 accounts this week. These blips seem to occur 1-2 times per week and for a few hours each blip it appears. We're looking for any insight into whether there's any on

I haven’t been able to locate any documentation regarding SPA integration. I came across the following link through a Google search, but it doesn’t redirect to the correct page:https://experienceleague.adobe.com/docs/analytics-learn/tutorials/implementation/spa-pages/using-best-practices-when-tracking-spa.html?lang=en#running-s-t-or-s-tl-in-the-launch-ruleDoes anyone know the correct URL? Additionally, I’m trying to determine whether I should use a direct call or create a custom event when working with Adobe Launch.

Right now we have a manual Analytics implementation and really want to update to using Data Collection.  Outside of a couple of videos, I'm having a devil of a time finding documentation to implement Data Collection for the first time and then add Analytics.  Would anyone know where this documentation is? We aren't interested in Web SDK at all at this time.  I realize Adobe is really trying to push everyone towards it, but we aren't ready for that.  

Objective: I am trying to find the number of people - per week - who visit BOTH our "Offers" and "Rewards" pages. And I need to trend this audience over time.  What did I try?: I created two filters - one for Persons visiting the "Offers" path, and another for the "Rewards" path. I then created a Freeform table, with Week as the table index, and People as the metric. Lastly, I stacked both filters on the People metric, with the intention of filtering people who visited BOTH "Offers" and "Rewards" pages by week.  Result: When the global project date range filter is restricted to a specific week, the result is as expected - I get around 560K people. However, when this date range is expanded, the result balloons to over 2.3M, which is obviously incorrect, since the max cannot exceed the minimum size of these two audiences, which is around 820K.  Ask: How do I get the freeform table to only apply the Filter criteria for the individual weeks

Watch now Join Adobe CJA champions and Experience Maker award winners Katie Klein and Lokesh Alluri as they dive deep into customer journey analytics (CJA) and explore its transformative potential for your business.What you'll learn:Understanding CJA: Learn what CJA is and how it differs from AA.Strategic framework: Discover the steps for data ingestion, enablement, and adoption to maximize ROI.Web SDK insights: Find out if Web SDK is necessary for CJA and explore alternatives.CJA vs. AA: Understand the relationship between CJA and AA, and explore options for integration.Profile data importance: Learn about the significance of profile data and how to overcome related challenges.Implementation best practices: Get tips on use case-driven approaches, scalable data ingestion, and establishing governance practices.Examples of CJA capabilities: See real-world examples of what CJA can achieve.What if I don’t have CJA? No worries! Whether you're interested in what CJA implementation looks

Is there any recommendations or best practice on how many rules we can push to production in a single library?       

Hi,I have a question regarding the https://analytics.adobe.io/api, specifically the /reports endpoint. We’re seeing a potential data discrepancy reported by one of our clients. They observe one set of values in the Adobe Analytics UI and another in the data fetched via the API and stored in their destination system, which is handled by Fivetran.The discrepancy is partial - out of 9 metrics being pulled and stored, 6 match the UI values exactly. However, the following 3 metrics show mismatched values:visitsunique_visitorsmkz_qualified_visitsWe don’t perform any transformations on these values - we request them from the API and write them to the destination as-is. I would appreciate any guidance or context around why such discrepancies might occur for these specific metrics, and whether there are any known limitations or caveats with the /reports endpoint that could explain this behavior.This is an example of the request performed by Fivetran:curl -X POST --data

Hi Team,We want to block the Internal traffic coming on the website form the company employees browsing our company website. What will be the best way to block this traffic from coming to the website. Is it via IP Blocking? And how to get Bot Name, IPs, User Agents? Please explain the steps. 

If you are planning for Edge Data Collection and want to migrate existing Experience Cloud solutions to Web SDK, you have a few options when it comes to structuring the data you send. As discussed in a previous blog, data you send to Adobe Experience Platform (AEP) must be sent as XDM and aligned with a dedicated XDM schema. But what if you want to send data to Analytics or Target, but NOT to AEP? For that, you can use the data object, a sibling to XDM in your network call payloads. As described below, the data object has properties that allow for a smooth migration of existing Experience Cloud solutions without requiring that it be associated with an XDM schema.  The data object can be passed with the Web SDK sendEvent and maps data directly to Adobe Experience Cloud services. This allows you to continue sending Adobe Analytics, Target, and Audience Manager parameters with their original values, maintaining continuity during migration. It also eliminates the need for an XDM schem

While creating audience segments within the analytics platform, I encountered a constraint that prevents adding more conditions within a single definition container. This limitation severely restricts the ability to define complex and highly specific audience behaviors, which is critical for our use cases.When attempting to add more than one condition in a single definition container, the platform did not provide any option to add more condition, but earlier there was an option. Refer screenshot for different times. In 2023, there was a option to add more than one condition in container definition instead of that what I'm getting a nested container option.Can someone suggest is this something respective to platform updates or I'm missing anything to add.

Hello!Clicks to CTAs aren't being sent on its own server call linkClicks eventType but on the pageview that loads after the CTA was clicked so there is no separate call for link click, just one containing both on an eventType pageViews on page load.Wondering if this could cause any issues and if its better or cleaner to fire each separately.Screenshot below.From what I see is acting the same way as ActivityMap which would be easier to implement and an overlap as ActivityMap is OOTB.Thanks,R 

Hi Crew!I’m working on strengthening bot filtering in Adobe Analytics.I'm able to identify and assign cookies to bot traffic (including those from the “allowed list”).Naturally, I need to exclude this traffic from reporting (using Virtual Report Suites).I’ve configured the system to pass the cookie value to an eVar that is set at the visit level and configured to "never expire".Then I’m filtering it out via a segment based on the "visitor" level that excludes matching the cookie value created for bots.Hi Crew!I’m working on strengthening bot filtering in Adobe Analytics.I'm able to identify and assign cookies to bot traffic (including those from the “allowed list”).Naturally, I need to exclude this traffic from reporting (using VRS).I’m passing the cookie value into an evar that is set to "never expire".Then I’m using a segment at the "visitor" level to exclude users whose evar matches the cookie value associated with bots. Does this sound like the right approach? Don't think

Hi, I'm using "Report Builder for CJA" and I'm having trouble limiting the number of rows (or results) returned by the report builder with certain dimensions. For some dimensions, I can filter using the "Most popular" filter and choose the number of rows I want to display. But in other cases, when I try to filter a dimension, I only get the "specific" option, and I'm not able to filter by the number of rows. For example, I can not display 5 rows for the "day" and "month" dimensions. Do you know what could be causing this?      

I want to know how to map a user who uses multiple browsers in a single device. The person has never logged in. what to do in such a case. do i need Customer journey analytics to map users (who are not logged in) but browse website using multiple browsers in the same device or without Customer journey analytics, I can map these users. The problem statement is: how to identify and figure out the journey of a user who has visited my website using meta's in-app browser, then later on visited my website using google chrome. In this case, 2 ECIDs are generated. In both cases, user did not log-in. So how do i track this person's behavior. In both cases, the device used was same.