Adobe Analytics

  Event Details:Thursday, October 16th9:00am PT   Discover how Customer Journey Analytics B2B Edition empowers organizations to transform complex data into strategic decisions that drive pipeline growth and customer engagement. In this hands-on Experience League Live session, you’ll gain access to a live demo environment and follow along with real-world B2B use cases. Learn how to perform cross-channel analysis at scale—across individuals, buying groups, accounts, and opportunities—to uncover insights that fuel smarter marketing, sales alignment, and revenue acceleration. Whether you're focused on optimizing customer experiences, expanding your sales pipeline, or driving measurable growth across the buyer’s journey, this session will equip you with the tools and strategies to make data work harder for your business. Ask questions live and get expert answers in real time.   Register now!

I was chatting with a coworker who is not an Analytics user, and referred to it as AA, the following discussion resulted in me asking ChatGPT to re-write the serenity prayer based on Adobe and Adobe Analytics. This is what it gave me: Adobe grant me the insightto track what I can measure, the patience to ignore what can't be tagged,and the wisdom to know the difference. Empower my dashboards with clarity,my segments with purpose, and my reports with truth. Help me to optimize today's campaigns,trust yesterday's data,and build better journeys for tomorrow. For thine is the workspace,the visualization,and the attribution model -forever actionable.Amen. 😀Enjoy your day, the rest of your week, and the remainder of the year! 

I am looking for confirmation that Adobe's Mobile Device Dimension is no longer able to identify the actual Android phone device used when a visitor views our website due in part to Google Chrome's User Agent Reduction Initiative?  Note: Most of the Android devices are being aggregated under "Unknown Generic Android Mobile". Our query regarding this concern could not be answered by our Adobe Professional Consultant assigned to us.

We have plenty of PDF on our website that Google has indexed. Since they don't require a password to be viewed, the visitors can view them after clicking on the Google results. If that's the only thing they do, we can't see any data on Adobe Analytics. We are aware that having a landing page would make things much easier but, is there anyway to track these PDF views? Thanks a lot. 

Hi,I'm creating a segment to identify cases where there are no visits after a specific pageBut as I was testing it, something strange came up.Here are the conditions I tried: 1.Page AThenexclude(Page exists) 2.Page AThen within 1 page viewexclude(Page exists) 3.Page AThen within 2 page viewsexclude(Page exists)  The results for all three cases above are exactly the same.The data should all be different, so I don't understand why they're the same. Shouldn't the data for ' after 1 page view' and 'within 1 page view' be the same?Page AThen after 1 page viewexclude(Page exists) I would greatly appreciate it if you could help me. 

Hello ,I’m looking for guidance on how to effectively connect Adobe Analytics (or other web analytics platforms) with our company’s revenue data to better understand the impact of digital behavior on business outcomes. goal is to understand a more complete picture of how digital engagement drives business outcomes and revenue growth. Thanks in advance for your insights and experiences!

Hi Community, We have decent amount of “unspecified” hits in our report suites and would like to find out the real reason behind these unspecified hits. Im trying to answer below questions about the current unspecified hits we have in our reports:1: Is it really because of the missing evars/ values ?2: are there any issues in implementation which we need to fix?Some of these unspecified hits may be reporting from missing values because i noticed we are sending “” strings for a-lot of different eVars within different events. However, im not 100% sure if thats the only cause. so, to get started, I'm thinking of tracking all empty digital data objects as  “not defined” instead of “”, but i’m wondering if there will be any issues with capturing it as “not defined” . Will it over inflate our reports with “not defined” value if i start tracking all evars as “not defined” if there is no value? What are the best practices? Appreciate any suggestions reduce the number o

Hi Team,I'm seeking help regarding a sudden drop in visits to a specific URL, particularly from paid campaigns like Google Ads and Bing.While investigating, I found that our content team deleted the old page and recreated a new one using the same URL and page name.Could this change impact tracking for paid campaigns? We’re noticing a significant discrepancy between the number of clicks reported in Google Ads and the visits recorded in Adobe Analytics.Any insights or suggestions would be greatly appreciated.

Is the Data Preview in the Segment builder in CJA an estimate? Or is it an accurate count of People? Please see screenshot.

Hi, Does anyone have clarifying info on the ingestion limit entitlement for CJA packages? Does ingestion include events that were added then deleted in both CJA Connections, but also in AEP data lake (e.g. file reinstatements)? I understand that the rolling window only affects usage, not actual ingestion. What else does ingestion include? Thanks

Hello Team,We are in the process of automating data imports into Adobe Analytics from Google BigQuery, and have identified the Data Sources API as the best method for this integration.However, we’ve encountered a few questions during implementation:When creating a Data Source via the Adobe Analytics UI, we’re limited to a smaller set of columns compared to what we need for our use case (we have more than 4 variable and 4 metrics).Is there a way to create or customize a Data Source schema (with additional columns or custom eVars/props/events) directly via the API?If so, could you please share the relevant API documentation or sample request structure?Regarding authentication and permissions, does the credential (API integration or Adobe I/O project) used to access the Data Sources API require any specific permissions or product profile privileges (e.g., Admin rights or specific role access in Adobe Analytics)?We’d appreciate your guidance on the correct approach or any documentation/exa

Hi Team,      I am trying to read the media.ping calls implemented through heart beat mechanism in Web SDK and I want to retrieve the values in event forwarding while I am trying to retrieve I am getting the previous interact call events and media.ping event is not at all triggered . Can you please provide me what would be blocking the ping events

Introduction A common challenge for organizations implementing Adobe Customer Journey Analytics (CJA) is delivering relevant data to different teams. Marketing teams need campaign performance metrics, product teams require user behavior insights, and customer experience teams focus on journey analysis and friction points. One solution lies in strategically configuring Data Views as the flexible layer that transforms raw data into actionable business insights. Data Views in CJA allow administrators to curate data presentations for specific business contexts without duplicating underlying data or creating siloed analytics implementations. By configuring Data Views for different stakeholder needs, organizations maximize their analytics investment while ensuring each team accesses insights tailored to their requirements. These Data Views also power multiple egress destinations beyond Analysis Workspace, including Excel Report Builder, Adobe Analytics Mobile App, BI SQL extension, Full T

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP concepts can significantly enhance your CJA experience and overall capabilities across the Adobe Experience Cloud (AEC). CJA and AEP share a deeply interconnected, mutually beneficial relationship. CJA harnesses AEP's data management and integration capabilities to provide comprehensive analysis. This synergy offers a holistic view of customer interactions across various touchpoints, platforms, and channels. By leveraging AEP's data foundation, CJA delivers a more nuanced and accurate picture of customer behavior and preferences. Given this close connection, it's also vital for CJA administrators to maintain strong communication with their AEP counterparts. Regular collaboration ensures that

Hello! I have created a request in Datawarehouse where I extract page views, visits, etc along with different dimension: hostname, tracking code and month. I need monthly granularity, I have checked that in my request, but I also have added month dimension. Now, the report comes with 2 date columns instead of 1: month which comes from the granularity and date range month which comes from the month dimension. As an alternative, I have excluded month dimension and only keep the monthly granularity, but my report is scheduled on a weekly basis and I will only have the 1st of the month for my reports: 1/1/2025, 1/2/2025, 1/3/2025 and so on. The date range month will help me to have the beginning of each week in the report and that will help me further in my reporting. Does anyone know how I can only keep the date range month, meaning the month dimension, but also having the granularity monthly, but without this column that comes with it?  

Hi All, In anticipation of the global rollout of Google's AI Mode, we'd like to understand how Adobe Analytics typically handles it, and whether we should set up custom rules.Attribution and Channel Classification How does traffic (entries and visits) from AI Mode currently show up in Marketing Channels? Does it appear as SEO, Direct or Other Referring Domains?are there consistent referring domains, query parameters or HTTP header patterns that help distinguish AI mode traffic from traditional Google search?Marketing Channel Rules Should we proactively set up or adjust our Marketing Channel processing rules to accurately capture and classify AI Mode traffic?If so, what rules would you suggest?Segmentation and ReportingFor reporting, how would you recommend segmenting AI Mode traffic vs regular Google search?Do you treat AI mode as a separate channel source altogether?Any other useful tips or tricks are greatly appreciated Thanks!

Challenges in the World of AnalyticsIn a world with rising access to and volume of data, knowing how to manage and process it effectively becomes a competitive advantage for organizations. While most companies say that their usage of and investments in analytics and AI is on the rise (McKinsey 2024), the capabilities of business are mostly not equipped to handle the complexity that comes with it. Two main causes for the lack of these capabilities are: 1. missing data and AI literacy (Data Camp 2024) of non-data/AI oriented employees, and 2. the lack of skilled specialists, e.g. data analyst or data scientists, who can compensate for the lack of organizational data and AI literacy (PwC 2024).  For leaders trying to bring their digital products to market, validate product/market fit and gather millions of data points, these limitations are a serious risk. It leads to a situation in which companies can’t get the insights from their data and cannot train models for their purposes as f

If you are a data analyst and your business uses adobe analytics as the web analytics tool. You will often come across a use case where you need to send raw data or hit-level data to either S3, GCP, or Azure Aws. You need to run a lot of queries to validate raw hit-level data or visualize the data or to combine this data with other data sourcesHere are sample SQL queries you can bookmark to run queries for different use cases.Note: Hits normally excluded from Adobe Analytics are included in data feeds. Use exclude_hit = 0 to remove excluded hits from queries on raw data. Data sourced data are also included in data feeds. If you want to exclude data sources, exclude all rows with hit_source = 5,7,8,91.  To Calculate the Bounce rate  SELECT (COUNT (( CONCAT (post_visid_high, post_visid_low, visit_num, visit_start_time_gmt)) WHERE visit_page_num = '1')/ (COUNT(( CONCAT(post_visid_high, post_visid_low, visit_num, visit_start_time_gmt)) * 100) as bounce_rate FR

I think we all have plenty of these!  I want to hear from you all!  Maybe Adobe product will take notice and put in fixes for some of them.  Or worst case, at least we learn that others are in the same boat and can commiserate, or maybe we can offer each other suggestions!My biggest complaint is how awful Adobe analytics does on a mobile device.  Not talking about the mobile reports - those work great!  But if I try to open Adobe admin or workspace on a mobile device - terrible interface.  I would really love to be able to click on an anomaly alert in my inbox and be able to see the graph straight from that click.  It's impossible right now to tell how the data looks.

Hello, I wanted to experiment with the Logic Group container. I basically replicated segmentation grouping used in the documentation, but my container is only showing the standard Person, Session, Event container settings. Am I doing something wrong here?

For a travel ticket booking site, we collect various data points throughout the user journey, including product type, category, customer details (non-PII), and other details at each step (product view, add to cart, details filled, checkout) before a purchase is made. I am considering three different setups for configuring these rules. Could you help me understand the differences and recommend the ideal setup? Can we also use props to make the tracking better for any scenario?Thank you 

Adobe Analytics workspace question SKU can be part of any shopping cart events (prodView, OpenCart, cartView, CheckOut etc)How do we create a segment for customer having SKU=ABC as part of prodView in their latest event for that SKU ? Here are the sample example of customer events sorted in time ascending order:Customer 1Time1: SKU=ABC, ProdViewTime2:SKU=ABC, OpenCartTime3:SKU=XYZ, ProdViewTime4:SKU=DEF, ProdViewTime5:SKU=DEF, OpenCartTime6:SKU=ABC, ProdViewTime7:SKU=PQR, ProdViewTime8:SKU=PQR, cartViewTime9:SKU=PQR, CheckOut Customer 2Time1: SKU=ABC, ProdViewTime2:SKU=ABC, OpenCartTime3:SKU=XYZ, ProdViewTime4:SKU=DEF, ProdViewTime5:SKU=DEF, OpenCartTime6:SKU=ABC, ProdViewTime7:SKU=ABC, OpenCartTime8:SKU=XYZ, ProdViewTime9:SKU=PQR, cartViewTime10:SKU=PQR, CheckOut In the Above example, customer 1 should qualify as the latest status for SKU=ABS is prodView on time6.However customer 2 would dis-qualify as the lates status for SKU=ABC is OpenCart on time7.

As you can see in the screenshot below, I have the various values for a selected marketing attribute matching the criteria of starts with "emhvasmtouch3." However, when I create a visit segment for that same criteria, it doesn't include all of the activity. Note that "emhvasmtouch320250806" returns 10 fewer visits and is missing a $49 order. Is there a way to adjust my segment to ensure it matches what the basic filtered view would show?