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amendez92
Level 2
Nov 17, 2021 12:14 PM UTC
Solved

Integrate Facebook ADS Data

Hello everyone,

 

We want to have a reporting of our ad spend through FB Business in Adobe Analytics to be able to track Cost vs Revenue in workspace.

 

How can this be integrated, does anyone have documentation? I imagine that it can be possible through Data Source or Classification Importer. I know that Adobe Analytics has Marketing Channel Cost option, but it only applies at 'Report' not at Workspace.

 

I guess we are not the first project with this need.

 

Thanks!

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FrederikWerner
FrederikWernerAccepted solution
New Participant
Nov 17, 2021 3:29 PM UTC

Data Sources are indeed the way to go! Those allow you to upload summary-level data into Analytics that doesn't increment Visits or Unique Visitors and don't incur cost for server calls. You can use the search for some Adobe documentation or look at this end-to-end example in Python for Google search keywords that could easily be adapted for Facebook data: https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-analytics-with-a-single-script/?r=exl

 

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4 replies

WieselHa1
WieselHa1
Level 2
Nov 18, 2021 7:18 AM UTC

an alternative a third party helper e.g. https://accutics.com/ ?

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FrederikWerner
FrederikWernerAccepted solution
New Participant
Nov 17, 2021 3:29 PM UTC

Data Sources are indeed the way to go! Those allow you to upload summary-level data into Analytics that doesn't increment Visits or Unique Visitors and don't incur cost for server calls. You can use the search for some Adobe documentation or look at this end-to-end example in Python for Google search keywords that could easily be adapted for Facebook data: https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-analytics-with-a-single-script/?r=exl

 

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    amendez92Author
    Level 2
    Nov 17, 2021 3:39 PM UTC

    Thanks for your help Frederik, Do you know if it is possible avoiding Data Source because we have it limitation (3) through our license.

     

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    FrederikWerner
    FrederikWerner
    New Participant
    Nov 17, 2021 4:32 PM UTC

    Data Sources would be the best way by far. In theory, you could also use the Data Insertion API to upload data, but that would bring additional cost and inflate Visits and Unique Visitors. It's also not as easy to use, so I would consider if it could in any way be integrated with the Data Sources you may already be using. 

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