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Integration of Adobe Analytics and Adobe Workfront
Has anybody created an integration between Adobe Analytics and Adobe Workfront? For example to pass actionable items from data thresholds in AA to AWF?
Krishna_MuskuAccepted solution
New Participant
Sep 10, 2024 6:10 PM UTC
Hello @theffernan There was a Lab session in Adobe Summit 2024 about Workfront and Analytics integration. I couldn't find out more about that other than the below info. Because it is a Lab session, there is no on-demand also available.
Transform Site Data into Strategic Success & Action with Workfront [L316]
Insights generated from Adobe Analytics are often communicated via email to report users like the marketing team. However, the lack of clear next steps, delays in reaching the right people, and the analytics data existing outside of marketing work streams means that timely action on crucial insights is hindered. All this results in missed opportunities and delayed, or lost, market impact. Learn an end-to-end integration between Adobe Workfront and Adobe Analytics in which captured insights result in the right work priorities assigned to the right teams for immediate action.
In this lab:
- Create Workfront requests based on Adobe Analytics insights
- Create Workfront projects based on generated requests
- Analyze captured insights and the actions taken
Also, there is an post-lab discussion thread in the Workfront community.
Hope this helps!