Lift & Confidence for calculated metrics in A4T

Forum|Forum|8 years ago
December 21, 2017
9 replies
21201 views

The current document for A4T says that every metric is available, including any custom or calculated metrics that are built-in in Analytics. However, when we select the calculated metrics as the primary goal for an activity in Target, the lift and confidence calculations are not available in Target and Analytics.

Edit: While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence interval calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?

Analytics

P

PraharshaAnkem

New Participant

Lift is the percent difference between your control page results and a successful test variant.

J

JenLa5

Employee

Lift & confidence is available in the A4T panel for standard (non-calculated) metrics. Support for calculated metrics in L&C is something that is on the backlog for future consideration, so moving this idea back to New.

K

kathryns6136032

New Participant

Thank you!

D

dwright-adobe

Employee

I updated the link above to the new one. New URL is: Lift and confidence - A4T FAQ

K

kathryns6136032

New Participant

The link provided by dwright@adobe.com throws a 404 error when I try to access it: Lift and Confidence - A4T FAQ. Can you provide an updated link.

A

architsainiAuthor

New Participant

Hi Amelia,

While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?