Marketing Channel Detail not set on virtual page views | Community
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Carolin_TÜVSÜD
New Participant
December 19, 2023
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Marketing Channel Detail not set on virtual page views

  • December 19, 2023
  • 1 reply
  • 2442 views

We currently run the following set of rules:

1. Standard Variables are set, including s.campaign

2. If virtual page view event is pushed to the dataLayer, additional variables are set

3. s.t() beacon gets send

 

What I see in my data is that the visit is correctly attributed for both Marketing Channel and Marketing Channel Detail (=s.campaign), but the virtual page views within the visit get Marketing Channel Detail "None". Interestingly, s.campaign seems to be available in the virtual page views and I also see "Marketing Channel Instances". (see attached screenshot)

 

My expectation would be that everything happening within a visit (30 minutes time frame) should have the last known Marketing Channel AND Marketing Channel Detail.

 

What can be reasons why the latter might change during a visit? And even if it changes, why would the simple rule Marketing Channel Detail = s.campaign result in "none" when s.campaign is available?

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    Best answer by Jennifer_Dungan

    Oh, is the whole site an SPA? Or just those pages?

    Regardless, your developers should be updating the URL of the site on each page, the UTMs shouldn't remain on the next page, and the path of the URL and Browser History should be updated...

     

    If they don't do that, then the normal site navigation doesn't work:

    • Browser back and forward buttons won't navigate the site, even if you are 20 pages in, using back will take you right out of the site
    • Bookmarking pages won't work, the user tries to bookmark Page E but instead will bookmark the entry page Page A
    • This is bad for SEO and for Accessibility

     

    Unless I am misunderstanding.. but it sounds like the way the SPA is designed is a fundamental hurdle right now... 

     

     

     


    Oh, one more thought... if this is just a small inset SPA in a larger transitional website.. let's say a purchase flow:

     

    www.domain.com/purchase

     

    Where this actually represents multiple pages in the flow... a selection, a make payment and a purchase complete (for instance)

     

    In this case, the URL technically doesn't need to be updated, since the user should never be trying to load the second or third step directly..

     

    But a trick here is to have one rule for actual "Page Loads", and a separate rule for the virtual page progression..  on these separate rules, you can modify the the URL to not include the UTMs (strip them), not track s.campaign at all (let the attribution do its thing), and you can modify a few other things into these "virtual page loads" for these specific pages....

    1 reply

    Jennifer_Dungan
    Jennifer_Dungan
    New Participant
    December 19, 2023

    Can you show us your Marketing Channel Management, or at least confirm that you aren't overriding your Marketing Channels in subsequent hits in your visit?

    C
    Carolin_TÜVSÜDAuthor
    New Participant
    December 20, 2023

    Hello Jennifer,

    thank you for taking the time.

     

    The Marketing Channel stays "Display" throughout the Visit. The processing rule for Display is either an eVar with the full URL contains "display" or s.campaign contains "display". Only the Marketing Channel Details are missing from the virtual page view hits. Interestingly, when I look at the metric "exits" Marketing Channel Detail is correctly attributed. I would take that as an indicator that the original marketing information is not overruled.

     

    I have also looked at this discussion in detail but I am looking at events that happen within one visit exclusively, so expiration should not interfer. We set s.campaign = s.getValOnce(campaign, 's_campaign', 0); with the data element "Campaign" refering to utm parameters.

     

    My understanding was that Adobe stitches all events in one visit to the last known Marketing Channel and I do not understand why that would not be the case for Marketing Channel Detail as well. 

     

     

     

     

     

    Jennifer_Dungan
    Jennifer_Dungan
    New Participant
    December 20, 2023

    My understanding was that Adobe stitches all events in one visit to the last known Marketing Channel and I do not understand why that would not be the case for Marketing Channel Detail as well. 

    Technically that's not correct, there can be multiple Marketing Channels within the same visit... if I come to the Site from a Paid Search, then 5 mins later open a Marketing Email, I will have Paid Search for the first few pages of my visit, then Marketing Email for the rest... all in the same Visit. However, the Marketing Channel and Marketing Channel Details should be in "lock-step" with one another.

     

    It sounds like you have a bit of a mix between traditional site and some in-set SPA pages? In theory, this shouldn't cause issues, but this is a delicate balance and there are lots of potential impacts.

     

    I think the first thing is to actually dig into the tracking that occurs as the user transitions between the sections of your sites.... usually the "Show Post-Processed Data" in the Experience Debugger will show this, right now it's not working for me on my sites.. it seems to be stuck infinitely loading..  you can try on your side and see if you have better luck...

     

    What is happening may require a deep dive into your tracking and your rules to really understand what is happening

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