Marketing Channels--increase functionality

@benjamingaines,

I like the idea of the classification-like Marketing channels. This would allow us to create multiple looks beyond the First/Last that are currently cast into stone based on the account setup years ago.

We could do something similar currently with segments or rule builder except that neither allows you to reference the page number within a visit (like the channel rules do). The good thing with either of these options over editing the channel logic is that we don't lose logitudinal comparison.

Thanks,

Jeremy

Example.  Sprop 10 & Evar 5 is my external tracking code.  I have a ton of tracking codes categorized as "Corporate Marketing", "Editiorial Alerts", "Content Distribution Partners".  Unfortunately, we are unable to use various query string parameters on our end & they all use the same query string paramenter so I would have to define these manually.  Instead of saying Query String Parameter=, I would say "Saint Rollup Value of X="Editorial Alerts".

Make sense?

So, to be clear, you want to be able to say something like:

If the tracking code belongs to [SAINT field such as Campaign or Campaign Owner] value x or y or z, put it in the Affiliate (or E-mail, Search, etc.) channel?

Or are you saying that the channels themselves should be more like SAINT classifications, so that a rule ("If Referring Domain contains 'google.com' and Query String contains 'q=', channel is Search") is not permanent?

(Or maybe these are the same thing?) I guess what I'm looking for are some specific examples of what you'd like to be able to do and how it would work.

I agree with the above. Also, I'd like to be able to use segments in marketing channel reports.

I would also like the ability to setup Marketing Channel rules based on SAINT data. We rely heavily on the classifications behind our tracking codes in order to identify the marketing program attribution.

Just echoing the need for setting up Marketing Channel processing rules based on SAINT attributes. A lot of companies use one or two parameters to capture campaign information for all channels, which makes creating these rules very difficult.

It's nice to think that every company has a good strategy for identifying their channels in a friendly way, but in the real world we know that isn't always the case 

I agree, would love to see more integration with SAINT classifications. Ideally, instead of setting the values equal to tracking code being able to set the value equal to a classification.

Also, would like to add that i'm a big fan of marketing channels and its something that i've been hoping omniture would add for years. Definitely a step in the right direction.