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Markov Chain On Website Navigation
Hi everyone,
Given that journey level analysis using flows is very manual, I wanted to explore the area where we can use Markov Chain to create transition matrix from the log files and understand the journey behavior. Also, I was exploring how we can use it for removal effect or even create K Markov models by segmenting customers. All of this can be transitioned into a framework where we can optimize customer journeys and remove friction points backed by data.
It would helpful if someone has prior worked on something similar and generated meaningful insights
