medium=Mobile-app but half of entry pages don't contain that parameter.

Question

Can anyone help me understand this:  Entry pages that are segmented to contain: utm medium, but does not contain utm medium.

Jennifer_Dungan · Accepted Answer

I agree, this looks like a attribution issue..

Also, the Entry Page may not be the best dimension to use here. "Entry" dimensions are simply the first value send to the dimension during the visit.. but that may not correlate to the the UTM usage, for example:

Page 1 = https://www.domain.com/
Page 2 = https://www.domain.com/section/x
(user gets an email, and opens a promotion)
Page 3 = https://www.domain.com/promo?utm_medium=email&utm_campaign=marketing_email

All three of these pages will have "https://www.domain.com/" as the "Entry Page".

You would be better off pairing Page URL with the UTM Medium (v49) Instance metric.

All eVars have an "Instance" metric... this is where the value is explicitly set, so even if the eVar has a Visit level expiry, only the hit where the utm_medium exists in the URL and is explicitly set in the tracking will trigger an Instance metric. This will be a much more accurate way to pull the data.

DanIMS1 · Answer

Hi @markvictoria,Is your segment a hit based segment or is it a visit or visitor based segment?If your segment is a visit or visitor based you will be looking at the entry page for any visit or visitor that has seen the  query parameter and value of  "utm_medium=mobile-app" at any point in their visit or user life time.If you want to only see the entry pages that contain "UTM_medium=mobile-app", you should create a hit based segment where "utm_medium=mobile-app" is present. This will then ensure any pages you look at contained the parameter, if you then use this with the entries metric and your URL dimension you will get the report you need.

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