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[Mentor Abhinav Puri] Adobe Analytics Community Mentorship Program 2024

Forum|Forum|1 year ago
July 26, 2024
13 replies
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Hello Team,

Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Abhinav Puri (aka @abhinavpuri), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.

Meet your Mentor:

Aspirants mapped to Mentor, Abhinav, @abhinavpuri

ArunM
Nicole_Ned_SA
harrydurbha
DhineshS1
Girish_AnanthaKr
ChungMan_Au
Garvit Anand
sharmilaB1

How to participate

Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024.
Aspirants: Post your Questions in this thread to connect with Mentor, Abhinav, @abhinavpuri and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:💡

💡Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
💡"Like" this thread to confirm your participation in the program
💡Introduce yourself to Abhinav and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Analytics 🙂
💡Post your Questions to this thread as you begin learning more about the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212)
💡Test your Analytics knowledge by browsing through the Adobe Analytics Community Questions and taking your best shot at answering some Qs!
💡Remember that every post / like / comment you make in your contextual thread and in the Analytics Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

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abhinavpuri

New Participant

Hello Aspirants,

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

Quiz: 4:

You want to analyze the conversion rate of users who added items to their cart but only if they first interacted with your site's blog content during the same visit. How would you structure a segment to capture this audience?

Options

A) Use a Visit segment container with a sequential segment to INCLUDE users who have a page view for blog pages and THEN triggered the "Cart Addition" event

B) Create a Hit segment container that includes users who viewed the blog pages and triggered the "Cart Addition" event in the same hit.

C) Use a Visitor segment container that includes users who viewed any blog pages at any time and later triggered the "Cart Addition" event.

D) Create a Visit segment container that first captures users who triggered the "Cart Addition" event, and then apply a separate segment to filter those who also visited the blog pages at any point.

A

ArunM

New Participant

A.

abhinavpuri

New Participant

Hope we've already started preparing for the certification but feel free to reach out / post your questions here.

Hello Aspirants,

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

Here's week 2 quiz. To answer, you can simply reply with the correct answer :

Quiz 3: Which Adobe Analytics tools provide the most granular or hit level data?

A. Report Builder
B. Data Warehouse
C. Data Feeds
D. Analytics API 2.0
E. Both B & C

A

ArunM

New Participant

E. Both B & C

abhinavpuri

New Participant

Hello Aspirants,

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

Please fill this form to get the 50% off voucher for the certification. This is a form for Aspirants to apply for a 50% off voucher for their certifications. Adobe team will be using this to determine eligibility, and will be selecting candidates based on participation in the program. Thanks!

DhineshS1

New Participant

Hello @abhinavpuri.,

Thanks for guiding us in the Adobe Analytics exam Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212).

I attempted to complete the form using the link above, but it asks for the "Community Username." Could you assist me with this?

Thanks in advance!

abhinavpuri

New Participant

Hi @dhineshs1,

You can find your Experience League community username on profile page, For example: "abhinavpuri" is my username and yours should be "DhineshS1".

abhinavpuri

New Participant

Hello Aspirants,

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

How is everyone doing in their certification journey? Any questions? Any roadblocks? Let me know.!

Take a look at the resources for the below components in Analysis Workspace:

Metrics:

Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. You can also trend metrics over time, such as to see how many orders visitors make on your site each day. A basic report shows rows of string values (dimension), against a column of numeric values (metric).

https://experienceleague.adobe.com/en/docs/analytics/components/metrics/overview

Dimensions:

Dimensions are variables in Adobe Analytics that typically contain string values. Common dimensions include Page, Referring domain, or an eVar. In contrast, metrics contain numeric values that tie to a dimension. A basic report shows rows of string values (dimension), against a column of numeric values (metric).

https://experienceleague.adobe.com/en/docs/analytics/components/dimensions/overview

Segments:

Segments allow you to identify subsets of visitors based on characteristics or website interactions. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities.

https://experienceleague.adobe.com/en/docs/analytics/components/segmentation/seg-overview

Reply to this comment about any questions related to workspace components.

Nicole_Ned_SA

New Participant

Good Morning @abhinavpuri 🙂

I have been working through the exam sample questions and I seem to get stuck at the segment questions. Particularly when they visually give you different segments to choose from as the answer. Is there any suggestions or recommendations on how best to approach those questions?

abhinavpuri

New Participant

Hi @nicole_ned_sa ,

That's a good question, I might not have a universal answer but here are few tips -

Carefully review the question, Most of the times the questions have exact reporting/analysis requirement as keywords which would help get better understanding.
In the visualizations of segments pay close attention to Container Type / dimensions / values selected to ensure you've correct setup of segment.
Ensure you've reviewed all the values setup in segment definition for dimensions, sometimes the values are not same as requirements in question.These options are easier to eliminate.
Whenever in doubt, start eliminating wrong answers first and pay extra attention to the one's that you think are right one's.

abhinavpuri

New Participant

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

Quiz 2: What is the visualization in Adobe Analytics Workspace enables you to visualize the path users take through your website?
A) Dashboard
B) Flow
C) Segment
D) Report
Post your reply with answers as A,B,C or D.

DhineshS1

New Participant

B) Flow

abhinavpuri

New Participant

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

To help you prepare well, Will try to post 1-2 question every week and all of you can try giving answers to validate your knowledge. Here's the first question for this week.

Quiz 1: Which of these report would help you see users (group of users) sharing common characteristics over a specified period?

A. Fallout
B. Flow report
C. Cohort Analysis
D. Segment Comparison

Post your reply with answers as A,B,C or D.

Nicole_Ned_SA

New Participant

C

abhinavpuri

New Participant

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

I hope everyone had a good weekend. Just checking, did you guys go through the Exam Prep Guide? looked at the sample questions? took the practice test? If you have any questions, post it here.

abhinavpuri

New Participant

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

As we work towards our Business Practitioner Professional certification, there are four main sections we’ll be focusing on, along with their overall emphasis on the final exam. They are:

Section 1: Business analysis (34%)

Given a business need/question, identify an appropriate reporting strategy to perform an analysis
Analyze data to answer business questions
Identify conversion funnels (as a concept to understand business analysis)
Consult the Solution Design Reference (SDR) to determine what data is available in reports
Analyze report data to summarize and draw conclusions
Recognize outliers and anomalies in reports

Section 2: Reporting and dashboarding for projects (38%)

Consider the advantages of using specific visualizations based on a given scenario
Compare fallout and flow visualization
Apply the process to schedule and share Projects for different users and/or groups
Apply the process to look up and combine dimensions, metrics, date ranges, and segments
Apply the process to create a visualization
Given a scenario, determine the appropriate item to use
Report on marketing campaign performance

Section 3: Segmentation and calculated metrics (19%)

Determine how to develop and configure basic segments using best practices
Apply the process to share segments with others in the organization
Apply segments to Projects and Components
Apply the process to generate basic calculated and/or segmented metrics

Section 4: General tool knowledge and troubleshooting (9%)

Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)
Determine how to export data from Adobe Analytics

abhinavpuri

New Participant

Exam Prep Guide: Exam Prep Guide (rockinfo.com)

I would encourage all to review the exam sections and their weightage, review sample question to get yourself familiarize with question types. Feel free to post any queries you may have.

Good Luck!

Nicole_Ned_SA

New Participant

Hi @abhinavpuri - me again apologies. For the sample questions exam, can we take this more than once? I would like to take it initially to understand where I am lacking and need to focus. I would then like to take it again after I have studied further. Is there a limit to the number of times?

abhinavpuri

New Participant

Hi @nicole_ned_sa ,

Absolutely you can take sample question exam more than once. Feel free to attempt once and determine sections to focus on based upon results.

Good Luck!

Nicole_Ned_SA

New Participant

Hi @abhinavpuri - quick question please. I see the exam prep guide mentions Data Workbench. But as far as I understand Data Workbench has been retired. Do we still need to know this for the exam?

abhinavpuri

New Participant

Hi @nicole_ned_sa ,

Adobe Workbench is retired December 31, 2023, so I assume there should not be any related questions, however I can check to confirm this with Adobe team. It might also depend on last time exam was refreshed.

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