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[Mentor Jennifer Dungan] Adobe Analytics Community Mentorship Program 2024

Forum|Forum|1 year ago
July 26, 2024
16 replies
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Hello Team,

Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Jennifer Dungan (aka @Jennifer_Dungan), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.

Aspirants mapped to Mentor, Jennifer, @Jennifer_Dungan

TanuTiwari
Abhishek_Dubey
BhudevSahu
Venky5080
AndrewEv1
shourya verma
seanrobinson
agajadhar
diana_choksey

How to participate

Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024.
Aspirants: Post your Questions in this thread to connect with Mentor, Jennifer, @Jennifer_Dungan and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:💡

💡Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
💡"Like" this thread to confirm your participation in the program
💡Introduce yourself to Jennifer and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Analytics 🙂
💡Post your Questions to this thread as you begin learning more about the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212)
💡Test your Analytics knowledge by browsing through the Adobe Analytics Community Questions and taking your best shot at answering some Qs!
💡Remember that every post / like / comment you make in your contextual thread and in the Analytics Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

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kalyaniarcadia

New Participant

The flats in Kalyani Arcadia Bagalur are developed to deliver comfort and extravagance, catering to the requirements of modern families.

Jennifer_Dungan

New Participant

Hey everyone,

While we still have some time together to prep for your certification test, the request form to apply for a 50% off voucher is now live.

You will need to fill this in by Aug 25th according to the instructions.

https://forms.office.com/pages/responsepage.aspx?id=Wht7-jR7h0OUrtLBeN7O4UpRc4A5oC1Ijgt8JDXoP-5UQjFLTTVDMVU5R1hOWEhLV01IUFRBTzBDUS4u

Tanu_Tiwari

New Participant

Thank you, Jen. Filled it out. Reminder to everyone in this community to fill out the form before Sunday!

diana_choksey

New Participant

@jennifer_dungan I have some more questions specific to the Practice exam, could we get on a call to go over please or should I post them here in this forum?

Thanks so much in advance!

Jennifer_Dungan

New Participant

Yes, I should be able to find some time. If anyone else is also interested we could try to turn it into a group call.

Sometimes talking things through can have a completely different learning experience, so I am happy to accomodate!

diana_choksey

New Participant

** Spoiler Alert: Please ignore this if you haven't yet taken the Practice Exam."

Hi @jennifer_dungan,
Hope this note finds you well 🙂 I just took the practice exam and had a question about one of the questions.

I'm not sure why props are different from eVars here, except for that they aren't persistent, and this seems like every search should be treated as its own and reset when a new search is conducted. I did read though that "Adobe recommends using eVars as they fulfill almost all use cases for props." What are some use cases that eVars do not currently fulfill?

Thanks much in advance!
Diana

Jennifer_Dungan

New Participant

Honestly, you are going to find some wonky answers like that....

In all honesty, I can see all three being valuable (and correct).

So technically speaking, this is a detail page; and it only needs Hit Attribution... but an eVar set to a Hit expiry would be just as valid... I think a lot of these questions go back to the old days when "props" were "Traffic Variables" and "eVars" were only used for "Conversion Variables"....

Now, you might be thinking... did she say "all three"... indeed I did....Now, this is something I wouldn't expect on a test, or for the limitation of a test to understand, but I might be tempted to track all my "postings" using s.products... so that I can correlated ALL the postings returned in a search result, with their specific values (i.e. Merchandising eVars), then use the same products notation with different events on the detail page. Then I could also correlate "conversion syntax" variables collected on the search to the "Apply Now" action...

This is the problem with blanket multiple choice... there is little room for alternative thinking, even when the answer can be perfectly legitimate... but there is no place to explain your answer and justify it... but that is hard with a fully automated system...

Tanu_Tiwari

New Participant

Hi @jennifer_dungan hope you had a wonderful weekend.

I was looking into registering for the exam and went through the learning platform - https://learning.adobe.com/certification.html#register-item-f9fe2571be-tab

There it only shows me the Adobe Qualified: Adobe Analytics Data Analyst Credential which costs $225.

Then on other help article I found this platform where it allows me to register for the Business Practitioner credential and costs $125 - https://www.certmetrics.com/adobe/

Do you mind explaining the difference between the two and why the cost difference? Just want to make sure I am taking the right exam. Thank you.

Jennifer_Dungan

New Participant

Hi @tanu_tiwari I did have a good weekend, I hope you did as well.

While I can't speak to why certain certifications cost more than others, I can say that this Mentorship program is aimed at "Business Practitioner".

However, you should wait to book your exam, as at the end of the program it's my understanding that there will be voucher codes provided to active members, which will certainly help to offset the cost of certification. (Though, I believe the voucher could in theory be used for any certification, I don't think it's coded to which mentorship program you are a part of).

I believe the difference between the courses may be that this course is aimed a high level understanding (as in someone from business being able to log in and use and read the reports, and maybe build their own basic reports), whereas the Analyst certification is aimed more at someone who will be building reports every day...

I am not sure because I don't have access to the course material for the other certifications.

Tanu_Tiwari

New Participant

Ah okay, thank you, @jennifer_dungan . Also, you said that at the end of this program there will be voucher codes provided. When does the program end? What I understood from Sean's message was that we need to clear the exam by September 4th. Do you mean that we take the exam after September 4th then and that is the end of program deadline and not the deadline to clear the exam? Thank you.

Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024.

diana_choksey

New Participant

My name is Diana Choksey, and I am based in Seattle, Washington. Currently, I work as an independent marketing consultant, specializing in leveraging data and research to create and execute effective marketing strategies for small businesses. My journey in marketing, technology, and analytics spans over a decade, with experience at organizations like Microsoft, Disney, and Razorfish. Through my career, I’ve had the privilege of working with clients such as Best Buy, Weight Watchers, Tempur-Pedic, and more, helping them achieve their marketing goals through innovative and data-driven approaches.

In 2023, I graduated with distinction from Harvard University's Business Analytics Program. This experience significantly honed my skills in data analysis, optimization, and digital transformation, providing me with the tools to innovate in today’s data-centric world.

My interest in Adobe Analytics stems from my passion for integrating technology and data to optimize marketing efforts. I have been particularly focused on enhancing customer experiences and improving ROI by deploying cross-channel analytics and developing customer personas. I’m eager to learn more and share insights with all of you as we explore the vast capabilities of Adobe Analytics together.

I'm a little late with the introductions and joining this cohort; however, I’m looking forward to jumping in and connecting with each of you and learning from our collective experiences as we navigate this journey together.

Jennifer_Dungan

New Participant

Welcome to the program @diana_choksey , also, no worries on being late, you know what they say "better late than never".

We have several weeks together and I want people to feel comfortable learning at their own speed.

Jennifer_Dungan

New Participant

Quiz 1: Which of these report would help you see users (group of users) sharing common characteristics over a specified period?

A. Fallout
B. Flow report
C. Cohort Analysis
D. Segment Comparison

Post your reply with answers as A,B,C or D.

Bonus thought exercise, explain your answer and why (this won't be a part of certification, but it helps with building a knowledge base for the tools).

Tanu_Tiwari

New Participant

B. Cohort Analysis

Helps group users by certain characteristics like users on product trial and the gradient color formatting helps spot trends in the data. Can be very useful in making campaign special promotion decisions.

Jennifer_Dungan

New Participant

Excellent!

Jennifer_Dungan

New Participant

Section 4: General tool knowledge and troubleshooting (9%)

Reply to this thread directly with questions, concerns, or discussion points relative to section 4.

--------------------------

Like Section 3 this section appears to be straight forward, of course, I am sure we will have some good discussions as we start to dig into the details of this.

diana_choksey

New Participant

Thanks so much @jennifer_dungan. I have created a doodle for anyone who'd like to join.

https://doodle.com/meeting/participate/id/bqD7LMra

Including you both, @tanu_tiwari @abhishek_dubey, since you liked the post. Please fill out the doodle if you are interested and I can schedule a zoom call with Jennifer and post the meeting link here. We can also record the meeting a post a link, if that is agreeable to the attendees.

Best,
Diana

Tanu_Tiwari

New Participant

Thanks, Diana. I have voted.

Jennifer_Dungan

New Participant

Section 3: Segmentation and calculated metrics (19%)

Reply to this thread directly with questions, concerns, or discussion points relative to section 3.

--------------------------

Looks like Section 3 is all current and relevant information at a first pass, so I have nothing of note to flag at this time; but we will dig into details as everyone is ready to jump into the module.

Tanu_Tiwari

New Participant

Thank you for the great Skills Exchange session,@jennifer_dungan! I think I am still a bit confused about the exclude vs. does not contain bit. Would you be able to share some more detail on that one? Thank you.

Jennifer_Dungan

New Participant

Hey @tanu_tiwari, absolutely!

Let's say we have these visits:

Visit 1

home
section
product

Visit 2

home
section

Visit 3

home
product

Visit 4

product

Let's say we want to exclude visits that hit a Product page (i.e. Visits 1, 3 and 4)

If you were to use a segment like:

VISIT

page type does not equal product

In visit 1, "home" and "section" don't equal "product", and visit 3 "home" doesn't equal "product" (of course along with all pages in Visit 2 where neither page equals "product"). Only Visit 4, which is only product will be removed from the data set.

So now, if you do this segment:

VISIT (exclude)

page type equals product

Visits 1, 2 and 4 all have a hit that equals "product" (there are other hits as well, but it's already found a match), now that those visits are identified, the exclusion tells Adobe to not return them or any of their data.

I hope this makes sense?

Jennifer_Dungan

New Participant

Section 2: Reporting and dashboarding for projects (38%)

Reply to this thread directly with questions, concerns, or discussion points relative to section 2.

--------------------------

Like in section 1, the we seem to be presented with some out of date information:

This is an interesting one... while the legacy Scheduled Reports is sunset, the Scheduled Projects is certainly alive and well, and if you are familiar with Report Builder, you know that those scheduled reports used to sit inside the Scheduled Reports area.... don't worry, this still exists, it's just been moved to it's own dedicated area: ARB Scheduled Reports (which is slightly inconvenient to get to: Components > All Components, then found under "Project & Reports")

Analysis Workspace makes an appearance in this module (I guess it had to show up somewhere.... though in place of the sunset tool would have made a lot more sense).

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