Monthly active user : Metric similar to GA4 | Community
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New Participant
March 19, 2025
Question

Monthly active user : Metric similar to GA4

  • March 19, 2025
  • 2 replies
  • 740 views

Trying to create a calcualted metric for monthly active users with similar definition as in GA4. G

2 replies

juliusonyancha
New Participant
March 19, 2025

@ramyasheela depending on the rationale, you can consider return frequency dimension

 

 

New Participant
March 19, 2025

Thanks  Juliusonyancha !

 

bjoern__koth
New Participant
March 19, 2025

Hi @ramyasheela 

GA4 and AA use completely different approaches to count their visitors. 

https://support.google.com/analytics/answer/12253918?hl=en

https://support.google.com/analytics/answer/12798876?hl=en

So, it would be like comparing apples and pears.

You can of course create Visitor segments, but discrepancies will be highly likely, raising even more questions from your stakeholders.

 

Cheers from Switzerland!
New Participant
March 19, 2025

Thanks for clarifying that, I am currently considering creating a segment based on below conditions. Is there any way to improve this logic.

 

VISITORs

Visit Number > 1

- AND -

Page Views > 2

- AND -

Time Spent per Visit > 10

 

 

 

 

Regards

Ramya

Sukrity_Wadhwa
Employee
April 2, 2025

Hi @bjoern__koth,

Can you please help @ramyasheela further with the query?

Thanks!

Sukrity Wadhwa