Monthly active user : Metric similar to GA4 | Community
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New Participant
Mar 19, 2025 1:00 AM UTC
Question

Monthly active user : Metric similar to GA4

Trying to create a calcualted metric for monthly active users with similar definition as in GA4. G

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5 replies

juliusonyancha
Level 4
Mar 19, 2025 10:00 AM UTC

@ramyasheela depending on the rationale, you can consider return frequency dimension

 

 

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New Participant
Mar 19, 2025 2:06 PM UTC

Thanks  Juliusonyancha !

 

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bjoern__koth
New Participant
Mar 19, 2025 8:51 AM UTC

Hi @ramyasheela 

GA4 and AA use completely different approaches to count their visitors. 

https://support.google.com/analytics/answer/12253918?hl=en

https://support.google.com/analytics/answer/12798876?hl=en

So, it would be like comparing apples and pears.

You can of course create Visitor segments, but discrepancies will be highly likely, raising even more questions from your stakeholders.

 

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Cheers from Switzerland!
New Participant
Mar 19, 2025 2:02 PM UTC

Thanks for clarifying that, I am currently considering creating a segment based on below conditions. Is there any way to improve this logic.

 

VISITORs

Visit Number > 1

- AND -

Page Views > 2

- AND -

Time Spent per Visit > 10

 

 

 

 

Regards

Ramya

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Sukrity_Wadhwa
Employee
Apr 2, 2025 2:42 PM UTC

Hi @bjoern__koth,

Can you please help @ramyasheela further with the query?

Thanks!

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Sukrity Wadhwa