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Level 4
Jun 18, 2013 7:42 AM UTC
New

More list variables please

3 list vars are not very many when you are trying to maintain standards across 30+ unique websites and have it all roll up nicely in to a global report suite.

10 replies

Level 2
Jul 30, 2018 1:25 AM UTC

I wrote below idea separately,

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Some of our contents are designed to be allocated in multiple subjects which are for example own product category and specific campaigns.

To show their traffic according to each purpose, list variables are essential for us.

Fortunately, there are list variables in Adobe Analytics. But unfortunately, they are only 3 of all.

There are many other people who wants to use more list variables as I can see former ideas for this subject.

Please consider it. and I hope that there will be good news.

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This idea I'm sitting was published at 2013. 6. 18, and it has not been applied, yet.

I want to know the opinions of Adobe.

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Level 2
Mar 13, 2018 7:55 PM UTC

Many sites have arrays in their data layers and having evars that are list friendly (since prop character limits are very low), would be very helpful.

Any list based experience (discovery of your asset - products, houses, concerts, articles etc) would call for a need to measure multiple items in one report but have the ability to look at them as their own unique records.

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Gigazelle
Employee
Feb 15, 2018 9:35 PM UTC

This idea is duplicated by: more list variable

Adding an additional 26 votes to this idea.

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EricMatisoff
Employee
Sep 30, 2016 7:50 AM UTC

Obviously they're not as powerful (or character-unlimited) as listVars, but I do want to remind this group that listprops can still be extremely powerful too. You'll be able to mix and match events to listprop values, plus Classifications can be applied to them too!

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Level 3
Sep 29, 2016 4:32 PM UTC

We already used ours on:

- Content impression tracking

- AEM segment tracking

- Integration with survey vendor

 

We want to use more for:

- performance plugin

- error tracking

- selected filters tracking

 

And I am sure we can come up with a lot more...

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Level 4
Jul 1, 2016 8:12 AM UTC

We zipped through our listvars:

- Onsite ad ID impressions (more than one banner per page)

- Form field tracking for errors

- Survey question response capture (multiple per survey, recommended by survey company in Analytics integration documentation)

 

We would like to use more to:

Track experiments

See Search refinements>conversion

Capture widget settings on submit

 

I'm sure there are others that we haven't run into yet.

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Level 2
Nov 11, 2015 1:15 PM UTC

Conent Slot impressions

Promo Codes used

Form Errors

 

I want a 4th to track all running experiments on the site (as I juggle 1/2 dozen today!)

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benjamingaines2
Employee
Jul 11, 2013 8:08 AM UTC

@andreww, you can actually classify list variables already. Set up the classifications in Edit Settings > Conversion > Conversion Classifications. You will see your list vars on the list on that page. 

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Andrew_Wathen_
New Participant
Jul 11, 2013 1:21 AM UTC

Being able to classify list Vars would be really useful! :-)

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benjamingaines2
Employee
Jun 26, 2013 7:17 PM UTC

How are you using your three list variables today? What would you do with 2-5 more list variables if they suddenly existed? 

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