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ericmatisoff1
Level 5
May 20, 2010
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New and Repeat Visitors as a metric

  • May 20, 2010
  • 14 replies
  • 14895 views

Everywhere we have Visitors as a metric, we should also be able to pull in New Visitors and Repeat Visitors too!  That'd be really cool!

14 replies

ericmatisoff1
Level 5
June 15, 2010

Right, but now try to get that data at a Campaign level.  How can I see the percent of New Visits being driven by my campaigns?  Can't do it. 

 

Sure I can drill down to Visit Retention > Visit Number, but that's only for one specific campaign at a time.  How can I discover the campaign driving the highest percent of New Visits?  Can't.

 

That's why we should have New and Repeat as metrics. 

 

Finally, I'd like to see them at the Visit AND Visitor level.

 

By the way, New/Repeat Visits is a standard metric in ALL Google Analytics reports.

gendress
Level 2
June 15, 2010

There is the "Return Visits" report under "Visitor Retention" in SiteCatalyst. I just subtract the number of Return Visits from total Visits to get "New Visits".

ericmatisoff1
Level 5
June 10, 2010

@ Apat - that's really cool, I didn't know that existed in Insight!  Unfortunately, I'm using SiteCatalyst, which for some reason doesn't put much stock in New vs Repeat Visitors (There are a very limited number of reports in SiteCatalyst that report on this data)

Level 2
June 10, 2010

We have this in Insight.  That may not be the product u are using.