New Registrations - Do you use events, visits or uniques? | Community
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jmag123
jmag123
Level 2
Nov 6, 2017 9:32 AM UTC

New Registrations - Do you use events, visits or uniques?

Just a general question for discussion. When reporting on new registrations using Adobe Analytics, which metric do you use?

Do you take a sum of landmark events, do you count visits where a registration event occured or do you take the number of unique visitors that had a reg event?

Our tracking has been known to duplicate events so I personally either take visits or uniques with a reg event. The rest of our business report on our database registrations which would probably be closer to the "uniques with reg" numbers.

Interested to know how others measure new registrations.

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    2 replies

    Gigazelle
    Gigazelle
    Employee
    Nov 13, 2017 10:09 PM UTC

    Now that we have the flexibility of segments in Analysis Workspace, pulling unique visitors/visits would make a lot more sense. Back in the olden days of SiteCatalyst 14, this flexibility was not there, and required a very specific type of implementation to set up.

    If I wanted to (technically and truthfully) pad my numbers, I would take the raw event number. However, if I wanted to be more realistic about my numbers, I would create a segment where the registration even happened, and report the number of unique visitors it had.

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      Alexis_Cazes_
      Alexis_Cazes_
      Level 10
      Nov 7, 2017 11:25 AM UTC

      If it is a unique event then you should use event serialization. doc​

      This way, you will always know that registration event is always unique. No more issues with page reloads etc...

      Talk with your developers to see what will be the best way to serialise a registration.

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