'None' in Marketing Channel

Question

Hi team,

After making changes to referring domain processing rule to not to capture 'checkout.telstra.com.au'. I can see 'None' marketing channels order numbers have gone up

this doesn't make sense to me

Does anyone have any idea how to debug this problem ?

Thanks

yuhuisg · Accepted Answer

This would mean that there are hits where the Referring Domain is "checkout.telstra.com.au" and those are the first hits of the visits. I assume such hits don't fall under your "Internal" Marketing Channel's processing rules, nor anywhere else.

In that case, AA doesn't know what to do with them, and categorises them under the "None" channel.

It might be worth reviewing all of your Marketing Channel Processing Rules in a holistic fashion instead of troubleshooting one-by-one.

jantzen_b · Answer

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