"Not Provided" keywords in Paid Search reporting | Community
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mattlukoff1
Level 3
October 16, 2015
Solved

"Not Provided" keywords in Paid Search reporting

Hello, is anyone having the issue of seeing "Not Provided" keywords appear in Paid Search Keyword Reporting? I'm seeing many. I thought it was just Natural Search where Google was excluding that data.

Thanks,

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    BrianAu1Accepted solution
    Employee
    October 16, 2015

    Hi Matt,

    Google expanded secure search to include Paid Search as well in April of 2014.

    Google Official Announcement:

    http://googleadsdeveloper.blogspot.com/2014/04/security-enhancements-for-search-users.html

    via Brent Dykes blog post on Adobe Analytics impact:

    http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

    "Regardless of whether you believe Google’s decision was really about providing more secure search to its users or a savvy business move to expand its AdWords business, it will impact your Adobe Analytics data in the following ways:

    • An increase in Keywords Unavailable in both Search Keywords reports (All and Paid).
    • Paid Search Key­words report will only fea­ture key­words from other search engines that still provide paid key­words such as Bing.
    • Segmentation and breakdowns by paid search keywords will be less effective as they only represent non-Google search traffic.
    • In the Marketing Channels reports, the details breakdown for the Paid Search channel will be less useful due to having a greatly reduced amount of keyword data."

    Best,

    Brian

    View reply

    1 reply

    BrianAu1Accepted solution
    Employee
    October 16, 2015

    Hi Matt,

    Google expanded secure search to include Paid Search as well in April of 2014.

    Google Official Announcement:

    http://googleadsdeveloper.blogspot.com/2014/04/security-enhancements-for-search-users.html

    via Brent Dykes blog post on Adobe Analytics impact:

    http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

    "Regardless of whether you believe Google’s decision was really about providing more secure search to its users or a savvy business move to expand its AdWords business, it will impact your Adobe Analytics data in the following ways:

    • An increase in Keywords Unavailable in both Search Keywords reports (All and Paid).
    • Paid Search Key­words report will only fea­ture key­words from other search engines that still provide paid key­words such as Bing.
    • Segmentation and breakdowns by paid search keywords will be less effective as they only represent non-Google search traffic.
    • In the Marketing Channels reports, the details breakdown for the Paid Search channel will be less useful due to having a greatly reduced amount of keyword data."

    Best,

    Brian

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