Not showing the page views that I achieved on a social campaign | Community
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NECAdln
New Participant
Jan 5, 2023 5:56 AM UTC
Solved

Not showing the page views that I achieved on a social campaign

Hi - I am running a  social media campaign to direct page views to my site. But unfortuanately, the page views number in AA are vastly different from what i have achieved on the social campaign manager console. Is there something missing that I should missed out, or is there a setting in AA that i am missing. 

 

Any advice is appreciated! thank you.

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    Pablo_Childe
    Pablo_ChildeAccepted solution
    New Participant
    Jan 5, 2023 3:14 PM UTC

    Here is a link from previous similar question.

     

    https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/discrepancies-between-adobe-analytics-and-facebook/m-p/546873#M39267

     

    GLTU

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    3 replies

    Benjienen
    Benjienen
    New Participant
    Jan 17, 2023 2:47 AM UTC

    Hi NECAdln, that is expected for multiple reasons. Primarily the different methodologies of social media, the sampling process in analytics, drop off of users from social before loading the webpages among others. This post may help: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/3-ways-to-demystify-missing-website-clicks-in-digital-analytics/ba-p/549056

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      Pablo_Childe
      Pablo_ChildeAccepted solution
      New Participant
      Jan 5, 2023 3:14 PM UTC

      Here is a link from previous similar question.

       

      https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/discrepancies-between-adobe-analytics-and-facebook/m-p/546873#M39267

       

      GLTU

      Translate
        PratheepArunRaj
        PratheepArunRaj
        New Participant
        Jan 5, 2023 2:05 PM UTC

        Dear NECAdln,

        In Adobe Analytics, Page View is based on Page View Beacon (s.t()) and will be usually triggered on page load (Including reloads). 

        So, check out how Social Media is capturing/calculating Page Views.

        In general, we don't compare multiple platforms because of different methodologies.

        Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

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