Referring Domain Confusion

Question

How exactly does referring domain work? If a third-party website doesn't have a link to the site I'm tracking, how would there be a lot of traffic capturing the 3rd party site as the referring domain?

Example with random fictional data:

Let's say we're looking at one month of data for my website, 'examplesite.com'.

Freeform table view:

Marketing Channel: Referring Domain | 10,000 visits

Marketing Channel Detail: thirdpartysite.com | 5,000 visits

How is 'thirdpartysite.com' contributing significant data if there are no links to my site, 'examplesite.com'?

bjoern__koth · Accepted Answer

Hi @ebeckerman

The referring domain can obviously only be set from Adobe Analytics if the information is present in the s.referrer property.

So, there must either be direct links from that domain OR redirects through that domain bringing traffic to your website.

which third party domain are we talking about?

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/page-vars/referrer#

Krishna_Musku · Answer

@ebeckerman That thirdpartsite.com has link/links directing to your site, for which the thirdpartysite.com has showed in the marketing channel detail for referring domain.

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