Right data for organic search

Question

I use segment which is made by [Paid Search equals Natural - Visits].

And its traffic is quite different with those of Search Engine - Natural report with visits. (visits of search engine - natural report is bigger)

Where does it come from that differences between two reports?

Search Engine - natural report contains much of [unspecified] traffic and this might make the gap. with my segmentation, are this traffics filtered?

Thank you in advance!

BrianAu1 · Accepted Answer

For organic search reporting and segmentation you can rely wholly on the 'Search Engines- Natural' data dimension. The line item of 'unspecified' in the 'Search Engines- Natural' report is the remainder % of site visits which are not Natural Search as the report by default reports on all visits. The true visit totals for natural search are contained within each of the by Search Engine line items.

https://marketing.adobe.com/resources/help/en_US/reference/reports_search_engines.html

Best,

Brian

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