sudden spike in referring domain traffic which has noreferrervalue. | Community
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aagk123
Level 5
Jul 11, 2023 10:49 AM UTC
Solved

sudden spike in referring domain traffic which has noreferrervalue.

sudden spike in referring domain traffic when compared with last year which has noreferrervalue. What could be the reason?

 

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Jennifer_Dungan
Jennifer_DunganAccepted solution
Level 2
Jul 11, 2023 3:29 PM UTC

"noreferrervalue" looks like a custom value that is being set.. that is not an Adobe standard... if there is no value, Adobe defaults to "unspecified".

 

I would first try to understand where "noreferrervalue" is being set (is it in the tracking somewhere? is it part of a processing or vista rule? etc)

 

This may be due to an implementation issue where your referrer data is being overwritten with this?

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Jennifer_Dungan
Jennifer_DunganAccepted solution
Level 2
Jul 11, 2023 3:29 PM UTC

"noreferrervalue" looks like a custom value that is being set.. that is not an Adobe standard... if there is no value, Adobe defaults to "unspecified".

 

I would first try to understand where "noreferrervalue" is being set (is it in the tracking somewhere? is it part of a processing or vista rule? etc)

 

This may be due to an implementation issue where your referrer data is being overwritten with this?

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