Support Video Default Metric "Average Minute Audience" or AMA | Community
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tim_williams1
Level 4
Oct 9, 2012 7:01 PM UTC
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Support Video Default Metric "Average Minute Audience" or AMA

The AMA refers to the number of viewers tuned in to the average minute of a video.

 

Average minute audience (AMA) – part of BBM’s television ratings system, this provides information on the average number of viewers in this time period.