The count of Unique visitors is larger than Page views | Community
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Zhi_YuanQi
Level 2
Aug 25, 2022 9:25 AM UTC
Solved

The count of Unique visitors is larger than Page views

Hi all:

 

In Adobe Analytics we found that “The count of Unique visitors is larger than Page views”, Please help to explain the counting logic, Thanks very much.

 

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Jennifer_Dungan
Jennifer_DunganAccepted solution
Level 2
Aug 25, 2022 1:49 PM UTC

This is very strange... what does something more inclusive like Occurrences look like?

 

Are you filtering this table at the panel level? Is it possible that you have some click data that is being included that would have more users, but not have the corresponding Page Views?

 

Remember that both Visits and Unique Visitors are included on your clicks, but your page views (s.t) will not include click data (s.tl)... so it's entirely possible that the scope of this report is larger than you think it is?

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3 replies

VaniBhemarasetty
VaniBhemarasetty
Employee
Aug 25, 2022 3:10 PM UTC

@zhi_yuanqi Can you add custom link metrics as well to the table? May be other hits are custom links 

Also, check for bounce rate, pages per visit, single page visits to identify if they are bot hits

 

 

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Jennifer_Dungan
Jennifer_DunganAccepted solution
Level 2
Aug 25, 2022 1:49 PM UTC

This is very strange... what does something more inclusive like Occurrences look like?

 

Are you filtering this table at the panel level? Is it possible that you have some click data that is being included that would have more users, but not have the corresponding Page Views?

 

Remember that both Visits and Unique Visitors are included on your clicks, but your page views (s.t) will not include click data (s.tl)... so it's entirely possible that the scope of this report is larger than you think it is?

Translate
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