time granularity down to minute of hour | Community
Skip to main content
mikel75118389
Level 2
Nov 4, 2014 8:29 AM UTC
New

time granularity down to minute of hour

I think this would be very beneficial for media companies, especially during live events, each minute makes a different. 

 

By the way, I think Time of Day, Day of Week, Day of Month, and Minute of Hour should all be a out-of-the-box dimension, similar to Day of Week as a lifecycle metric for mobile app.

5 replies

benjamingaines2
Employee
Nov 6, 2014 8:18 AM UTC

Thanks @Mubs ! 

Translate
mubarakd5726232
Level 4
Nov 6, 2014 5:27 AM UTC

Ben

 

Another usercase would be where we couldn't analyse using server logs .. eg. when an article/video goes viral ie whilst we could (using server logs) to determin the second/mins the requests started what we can't see (unless we capture by populating evar with time value) is when the article/video was shared.  Additionall we could combine this with logged in info to possibly infer the influencer(s)

Translate
benjamingaines2
Employee
Nov 4, 2014 12:07 PM UTC

@Michael_Lee Cool. Thanks for sharing the use case! 

Translate
mikel75118389
Level 2
Nov 4, 2014 10:32 AM UTC

Thanks Ben, it will be for postmortem reporting.  In the metric report, we can view data by hour,day,week,month, it would be nice to be able to view by minute. It would be nice to able to say something like 'the campaign went out at 3:35, at 3:55, the clicks start coming in"

Translate
benjamingaines2
Employee
Nov 4, 2014 8:35 AM UTC

@Michael_Lee Would this be for after-the-fact/postmortem reporting, or real-time analysis/actioning? I'm sure you have seen the Real-Time report in Adobe Analytics which does include minute granularity. Traditional Adobe Analytics reports can be up to 90 minutes latent, so minute granularity in those reports would not be available until (possibly) after the live event, unless your request is also to decrease that number  

Translate