Track Adobe Analytics Campaigns and Google Analytics campaigns at the same time, possible? | Community
Skip to main content
DanielRoblesChian
New Participant
Jun 27, 2021 4:51 AM UTC
Solved

Track Adobe Analytics Campaigns and Google Analytics campaigns at the same time, possible?

Hello! I am new in Adobe Analytics.

I understad how to track campaigns in Adobe (using the Javascript Plugin and also the UTM Smart Manager). But when i make this change,how can i track my campaigns in Google Analytics? 

 

Because the parameter will be something like this: cid:facebook:cpc:campaign1:term1 , without the utm parameters of Google. So how Google Analytics can track now? 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
HemanginiAccepted solution
Employee
Jun 27, 2021 12:08 PM UTC

Hi @danielrobleschian ,

You can use UTM tags for Campaign tracking in Adobe Analytics as well through s.campaign variable. Once you have your Tracking code value (eg: cid:facebook:cpc:campaign1:term1) captured in AA then you can use Classifications (document) to make it more readable.
For detailed information on this approach you can check this blog: https://analyticsdemystified.com/adobe-analytics/using-utm-campaign-parameters-adobe-analytics/
Hope that helps!

View reply

1 reply

HemanginiAccepted solution
Employee
Jun 27, 2021 12:08 PM UTC

Hi @danielrobleschian ,

You can use UTM tags for Campaign tracking in Adobe Analytics as well through s.campaign variable. Once you have your Tracking code value (eg: cid:facebook:cpc:campaign1:term1) captured in AA then you can use Classifications (document) to make it more readable.
For detailed information on this approach you can check this blog: https://analyticsdemystified.com/adobe-analytics/using-utm-campaign-parameters-adobe-analytics/
Hope that helps!

Translate
Terms & ConditionsAccessibility statement

Loading footer...