track usage of back-button | Community
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stefanies325986
stefanies325986
Level 4
Sep 27, 2019 9:34 AM UTC
Solved

track usage of back-button

Hi all,

I would like to measure and analyse users who hit the back-button.

What would a segment look like, for this scenario?

Any ideas or experiences that you can share?

Regards

Stefanie

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    Sri_Accepted solution
    New Participant
    Oct 10, 2019 1:35 PM UTC

    I do not think it is possible within Adobe Analytics to track clicks on the browser's back button. AA can only track links on a site and cannot track click actions on the browser's features - say back button, new tab, close button etc.

    Always happy to stand corrected if this isn't the case.

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    5 replies

    H_L
    Level 7
    Oct 15, 2019 2:47 AM UTC

    think from another perspective, are you looking for "top returned page"?

    User is on page A, then click any link to page B, and click "back" button of the browser to page A.

    So page A get a "return", or saying, the "page name" of the "previous 2 page" of Page A, is Page A.

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    Pablo_Childe
    Pablo_Childe
    New Participant
    Oct 10, 2019 2:03 PM UTC

    You are absolutely correct. I misread the initial question as I thought it related to page level back button.

    Adobe Analytics does not capture browser back button. Apologies for any confusion casued.

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    Sri_Accepted solution
    New Participant
    Oct 10, 2019 1:35 PM UTC

    I do not think it is possible within Adobe Analytics to track clicks on the browser's back button. AA can only track links on a site and cannot track click actions on the browser's features - say back button, new tab, close button etc.

    Always happy to stand corrected if this isn't the case.

    Translate
    Pablo_Childe
    Pablo_Childe
    New Participant
    Sep 27, 2019 4:20 PM UTC

    Very simply depending on how you tag the click action one could use.

    Activity Map click instance

    or Custom click event

    Then create a segment based on:

    given page where visit includes a (you can even set rules to determine order of elements in segment, so that visit then action occurs)

    Activity Map click instance

    or Custom click event

    good luck

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      MichaelLangford
      MichaelLangford
      Level 1
      Jun 7, 2021 3:47 PM UTC
      Worth pointing out that the OP was asking about the browser's back button, not a button on the page labeled "back" - JS click handlers and Activity Map cannot detect clicks on browser buttons at all.
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