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Raquel3
New Participant
June 27, 2023
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Tracking AEM tags in Adobe Analytics

  • June 27, 2023
  • 2 replies
  • 1382 views

How to track AEM content tags in Adobe Analytics, are these just link names? or can we add a new "tag" variable? 

I appreciate some help here,

Thanks,

Raquel 

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Best answer by leocwlau

AEM tags live only in AEM for content classification. If you want that to be tracked in Adobe Analytics, you need to publish tags to the final web page first. However, I have no experience in AEM development and do not know if this is possible or not. Please check with your AEM developer and rise this request. You also need to align with them on how tags are being structured on the web page, will they be a JavaScript variable, some invisible DOM elements, or even pushed into the data layer on the page, then you can configure rules to capture those published tags.

2 replies

leocwlau
leocwlauAccepted solution
New Participant
June 28, 2023

AEM tags live only in AEM for content classification. If you want that to be tracked in Adobe Analytics, you need to publish tags to the final web page first. However, I have no experience in AEM development and do not know if this is possible or not. Please check with your AEM developer and rise this request. You also need to align with them on how tags are being structured on the web page, will they be a JavaScript variable, some invisible DOM elements, or even pushed into the data layer on the page, then you can configure rules to capture those published tags.

Jennifer_Dungan
Jennifer_Dungan
New Participant
June 28, 2023

Unfortunately, I have never used the AEM automatic tracking.. so I am not sure how that information is being passed...

 

On our AEM sites (and react front end), we had a JSON data object available with the information passed by AEM... I would extract data from this using Launch, would that be an option for you? Do you know if you can read the data layer from your page and create the tracking you need?

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