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jeffreyg2655811
jeffreyg2655811
New Participant
Feb 11, 2019 8:22 PM UTC
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Tracking Code for Exact Target

How do you setup/create tracking codes for Exact Target email campaigns? We were told by SalesForce that we need to set this up in Adobe Analytics first before we can integrate it with Exact Target.

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Hyder_Ziaee
Hyder_ZiaeeAccepted solution
Employee
Feb 19, 2019 6:21 PM UTC
  1. Select and Configure three evars for the campaign, recipient and link IDs
  2. Setup a processing rule to check if the three query params exist, and if they do, copy the values over to their respective evars
    • Admin > Report Suite > [Select report suite] > Edit Settings > General > Processing Rules

evar1, 2, and 3 are just for examples. Select the ones you have setup.

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3 replies

Hyder_Ziaee
Hyder_ZiaeeAccepted solution
Employee
Feb 19, 2019 6:21 PM UTC
  1. Select and Configure three evars for the campaign, recipient and link IDs
  2. Setup a processing rule to check if the three query params exist, and if they do, copy the values over to their respective evars
    • Admin > Report Suite > [Select report suite] > Edit Settings > General > Processing Rules

evar1, 2, and 3 are just for examples. Select the ones you have setup.

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    jeffreyg2655811
    jeffreyg2655811Author
    New Participant
    Feb 19, 2019 1:46 PM UTC

    Something like this:

    et_cid=%%jobid%%&et_rid=%%subscriberid%%&linkid=%%LinkName%%

    That was provided by our Exact Target agent.

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      Gigazelle
      Gigazelle
      Employee
      Feb 15, 2019 10:48 PM UTC

      Usually email campaigns have a query string parameter that you can track. Do you know what query string parameters you're going to use in the URL?

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