Unexpected Values in Advertiser ID eVar for Mobile App | Community

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Unexpected Values in Advertiser ID eVar for Mobile App

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We are observing unexpected and malformed values in the App Advertiser ID within the Adobe Analytics data files associated with the mobile apps report suite. This issue appears to have started on September 17, 2025. It is very odd and I am trying to investigate but it is tough. Can someone please guide me what could be the issue? Is it an Adobe outage issue? Please see attached screenshot.

Analytics

Jennifer_Dungan

Level 2

As @isha__gupta said, this is a major global issue, and we are all in the same boat.

There are other threads talking about it:

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/about-issue-202509170072/td-p/777102

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/what-issues-are-you-seeing-since-sept-17th-bug/td-p/777469

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/regarding-issue-202509170072-and-unknown-values/td-p/777725

If you are looking to see additional information or chat with other impacted users, you can check these out.

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Level 1

There has been a global outage with Adobe Analytics which started on Sep 17. The engineering team is working on fixing it. You can check https://status.adobe.com/ for latest updates on this issue. You can also reach out to your client care and open a ticket to get more frequent updates.

Best,

Isha

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