UTM parameters are present in Adobe Analytics ?

Question

I'm unable to find UTM Parameters in adobe analytics. If the parameters are present in Adobe Analytics default - where can we find this ?

abhinavbalooni · Accepted Answer

@vemisoumith Here's one to start with: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/using-utm-parameters-in-adobe-analytics/m-p/284476

Another really nice post: https://medium.com/@utmsmartmanager/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce81b91938

Hope this helps.

Cheers,

Abhinav

abhinavbalooni · Answer

Hi @vemisoumith

UTM parameters are not available by default in adobe analytics. I guess you are assuming parity to GA here which captures those parameters into different traffic reports.

In AA, you can setup marketing channel processing rules based on UTM parameters and also concatenate UTM parameters into tracking code (s.campaign variable)

Hope this helps.

Cheers,

Abhinav

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