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A
Anonymous
March 16, 2017
Solved

view through conversions tracking with omniture

  • March 16, 2017
  • 2 replies
  • 4103 views

Hello,

I'd like to know if adobe analytics is able to measure view through conversions (post-view conversion).

And if yes, what should we do in the set up to enable the view through conversions tracking, and how long is the lookback window?

 

I've checked a lot Q&As and asked several experts on this, but got diverse answers.

Hope to get an accurate reply here.

Thanks a lot in advance for your kind help.

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Best answer by TanmayMathur

Hi Shaw,

I asked around about this to some to Adobe experts and this is the reply i got:

"This can be definitely be done. They would need to write a function to identify when the ad comes in to view. At this point they can fire a separate event and capture the campaign value in a different evar. Note, if the same evar is used to check for view-through and click-through campaigns, they need to make sure they understand how the attribution is being done."

Let me know if you need more information.

Thanks,

Tanmay

2 replies

A
Anonymous
March 30, 2017

Hi Tanmay,

Thanks for your reply, sounds great!

I will check with our internal team on this.

TanmayMathur
TanmayMathurAccepted solution
Employee
March 22, 2017

Hi Shaw,

I asked around about this to some to Adobe experts and this is the reply i got:

"This can be definitely be done. They would need to write a function to identify when the ad comes in to view. At this point they can fire a separate event and capture the campaign value in a different evar. Note, if the same evar is used to check for view-through and click-through campaigns, they need to make sure they understand how the attribution is being done."

Let me know if you need more information.

Thanks,

Tanmay

bkmills
bkmills
New Participant
October 21, 2021

I was just asked about this. For added clarity, does the media need to be onsite, or can it be paid media (i.e. display banner, social ads on FB/Instagram)?

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