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Anonymous
Mar 16, 2017 6:20 AM UTC
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view through conversions tracking with omniture

Hello,

I'd like to know if adobe analytics is able to measure view through conversions (post-view conversion).

And if yes, what should we do in the set up to enable the view through conversions tracking, and how long is the lookback window?

 

I've checked a lot Q&As and asked several experts on this, but got diverse answers.

Hope to get an accurate reply here.

Thanks a lot in advance for your kind help.

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TanmayMathur
TanmayMathurAccepted solution
Employee
Mar 22, 2017 9:53 AM UTC

Hi Shaw,

I asked around about this to some to Adobe experts and this is the reply i got:

"This can be definitely be done. They would need to write a function to identify when the ad comes in to view. At this point they can fire a separate event and capture the campaign value in a different evar. Note, if the same evar is used to check for view-through and click-through campaigns, they need to make sure they understand how the attribution is being done."

Let me know if you need more information.

Thanks,

Tanmay

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3 replies

Anonymous
Mar 30, 2017 10:26 AM UTC

Hi Tanmay,

Thanks for your reply, sounds great!

I will check with our internal team on this.

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TanmayMathur
TanmayMathurAccepted solution
Employee
Mar 22, 2017 9:53 AM UTC

Hi Shaw,

I asked around about this to some to Adobe experts and this is the reply i got:

"This can be definitely be done. They would need to write a function to identify when the ad comes in to view. At this point they can fire a separate event and capture the campaign value in a different evar. Note, if the same evar is used to check for view-through and click-through campaigns, they need to make sure they understand how the attribution is being done."

Let me know if you need more information.

Thanks,

Tanmay

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bkmills
bkmills
Level 2
Oct 21, 2021 9:04 PM UTC

I was just asked about this. For added clarity, does the media need to be onsite, or can it be paid media (i.e. display banner, social ads on FB/Instagram)?

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