What is the math behind the Order Assists metric?

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Using the "order assists" metric, I see negative numbers then "infinity." How is this metric to be used? What is the math behind this metric?

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Krishna_MuskuAccepted solution

New Participant

I never used Order Assists metric, but the definition says, no. of times a direct channel contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.

Here you can find more about this metric:

https://experienceleague.adobe.com/docs/analytics/components/calculated-metrics/calcmetric-workflow/cm-orders-participation.html?lang=en

tomwrAuthor

Level 3

Thanks @krishna_musku . So, this only applies to the direct channel? How about the other channels?

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Krishna_Musku

New Participant

My bad, It's applied to any channel or source. Not only direct channel.

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Krishna_MuskuAccepted solution

New Participant

I never used Order Assists metric, but the definition says, no. of times a direct channel contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.

Here you can find more about this metric:

https://experienceleague.adobe.com/docs/analytics/components/calculated-metrics/calcmetric-workflow/cm-orders-participation.html?lang=en

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Krishna_Musku

New Participant

UPDATE: I never used Order Assists metric, but the definition says, no. of times a ~~direct~~ channel or source contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.

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