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Mar 13, 2024 5:00 AM UTC
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why unspecified is captured in marketing channel processing rules

why unspecified is captured in marketing channel processing rules.

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jeff_bloomer
jeff_bloomerAccepted solution
New Participant
Mar 13, 2024 12:31 PM UTC

Hi @prakashr,
A lot of these answers can be found in the online reference material:
https://experienceleague.adobe.com/docs/analytics/technotes/unspecified.html?lang=en 

 

The reason Unspecified appears is because any data that has not been specifically identified by the Marketing Channel Processing Rules gets lumped into this bucket.  The same goes for Classification Rules as well.

1 reply

jeff_bloomer
jeff_bloomerAccepted solution
New Participant
Mar 13, 2024 12:31 PM UTC

Hi @prakashr,
A lot of these answers can be found in the online reference material:
https://experienceleague.adobe.com/docs/analytics/technotes/unspecified.html?lang=en 

 

The reason Unspecified appears is because any data that has not been specifically identified by the Marketing Channel Processing Rules gets lumped into this bucket.  The same goes for Classification Rules as well.

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