Solved
Will the Google AI mode and ChatGPT appear on Adobe as AI referral traffic or organic?
If a user clicks on a link populated by Google's AI in search or a ChatGPT query, what type of referral traffic will their visit appear under?
eric-hansen-wguAccepted solution
Level 2
April 16, 2025
In my tests, chatgpt is not captured in the Referrer Type dimension as a Search Engine, but rather an Other Site.
When I asked my Technical Account Manager, they responded with the following:
"ChatGPT is not designed to be an SEO tool. It can provide information and suggestions based on web data, this information can sometimes be incorrect or misleading."
If you use Marketing Channels, you can customize what traffic gets assigned to Search Engines.