Would be possible to upload SEO data into Adobe Analytics?

Question

Dear All,There is a question if it would be possible to upload SEO data into Adobe Analytics?If yes then how? and it would be manual or automated pipelines?

bjoern__koth · Accepted Answer

Hi @priyankagupta20 , Not possible to upload the google search console data in adobe analytics but you can use other data visualisation platform like Tableau, looker studio etc.

Hi @pradnya_balvir that is not correct.

You will have to come up with a custom solution as mentioned the link to Frederik Werner's blog above.

I rewrote it into a NodeJS script that runs daily via a cronjob and it works without issues.

The key is to use the correct Data Sources settings and only import aggregated information, so this data will have no connection to actual web traffic that is also hitting the report suite.

side note: I am not sure why a calculated AVG search position can be < 1, but the general approach works fine

@priyankagupta20you should for sure first check out whether you/your client has Advertising Analytics enabled before you start reinventing the wheel.

https://www.fullstackanalyst.io/blog/adobe-analytics/getting-google-search-keywords-into-adobe-analytics/ -> "The Adobe way: Advertising Analytics"

bjoern__koth · Answer

Hi @priyankagupta20

depends on where this data shall be coming from.

Depending on your analytics license, you may already get this for free, using Adobe Advertising Analytics.

https://experienceleague.adobe.com/en/docs/analytics/integration/advertising-analytics/overview

If you do not have this as part of the licendse, you can also set up programmatic ways to bring data into AA using Data Sources.

In that case, this blog post by Frederik Werner might be interesting.

https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-analytics-with-a-single-script/

Hope that helps

Cheers

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