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Varun_Kalra
Varun_Kalra
Level 9
August 27, 2019
Solved

AAM and Safari ITP 2.2 update

We need to know if there are any guidelines by Adobe Experience Cloud/AAM on Safari's ITP 2.2?

ITP 2.2 cuts the first-party cookie’s lifespan from seven days to one day. As a result, the first-party cookies that Ad Platforms / DSPs will write because of Partner ID syncs (dpm.demdex.net/ibs:dpid=...) will be deleted after 24 hours. Shouldn't that impact match rates in AAM, if visitors are not visiting websites daily?

Is there any public doc on impact, guidelines and future plans on ITP 2.2 ?

We have this one: https://helpx.adobe.com/au/analytics/kb/adobe-analytics-anditp.html which talks about ITP 2.0 and 2.1 but nothing on 2.2.

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    shweta_singhAccepted solution
    Employee
    September 20, 2019

    Hi there,

    I am planning to publish a blog stating impacts of ITP2.2. I will share the link for same shortly.

    Regards,

    Shweta

    View reply

    15 replies

    kempec
    New Participant
    February 26, 2020

    Hello, could you also share the PPT with me as we are also looking into understanding the impact. Thank you!

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    franciscor54562
    Level 2
    September 27, 2019

    Hi!

    ITP 2.3 is here! Intelligent Tracking Prevention 2.3 | WebKit

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    veerakandregula
    New Participant
    September 27, 2019

    Hi Shweta,

    Can you send me that PPT as well please?

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    veerakandregula
    New Participant
    September 27, 2019

    Thanks Shweta, keen to know the impacts

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    franciscor54562
    Level 2
    September 21, 2019

    Thank you!

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    shweta_singhAccepted solution
    Employee
    September 20, 2019

    Hi there,

    I am planning to publish a blog stating impacts of ITP2.2. I will share the link for same shortly.

    Regards,

    Shweta

    Translate
      hugo_louder
      hugo_louder
      New Participant
      February 15, 2020
      Hi, Could you please share the presentation if it's possible too?
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      Olivier_Blonste
      Level 2
      September 18, 2019

      Hi Shweta,

      Would you be kind enough and also send me this presentation?

      Also, to work around ITP, could you please confirm that we need the 2 following:

      1. implementation of CNAME

      2. visitor ID service v4.3.0 or above

      Thank you,

      Olivier

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      MA1985v1
      Level 3
      September 17, 2019

      Hi,

      Is it possible to share the presentation? If not, would you be able to list out the impacts with the recent changes in ITP/ETP for AAM url?

      Thanks

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      pallasjia
      New Participant
      September 13, 2019

      Could you please share the presentation with us too? Thanks!

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      Andrey_Osadchuk
      Andrey_Osadchuk
      Level 10
      September 5, 2019

      Hi ShwetaSingh ,

      Could you please share the presentation if it's possible?

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