AAM segment has population data, but the destination it's mapped to shows "0" for addressable audiences and match rate | Community
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nancyd92664113
nancyd92664113
New Participant
October 15, 2018
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AAM segment has population data, but the destination it's mapped to shows "0" for addressable audiences and match rate

  • October 15, 2018
  • 1 reply
  • 1926 views

Hi,

I have a segment that's getting populated, but the addressable audience stats on the segment detail page show all zeros.

I'm wondering why, if the segment has matches, the addressable audience stats aren't showing these.

The segment is mapped to a server-to-server destination that uses declared ID. The segment uses Last Authenticated + Current Device Profile as its profile merge rule.

ID syncing seems to be working properly. I see the proper response on the AA beacon in the browser.

Not sure what I'm doing wrong.

Thanks,

Nancy

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Best answer by Varun_Kalra

Hi Nancy,

It is not necessary that you should be seeing the match rate for all kind of destinations.

Could you tell which server to server destination is that ? (Name of the partner)

Also, do you see an ID sync call being fired for that partner when you open the site or app page for the first time (new incognito window)?

Segment addressable audience is the number of devices in the segment that had an ID sync with that partner (s2s destination).

Thanks,

Varun Kalra

1 reply

Varun_Kalra
Varun_KalraAccepted solution
New Participant
October 22, 2018

Hi Nancy,

It is not necessary that you should be seeing the match rate for all kind of destinations.

Could you tell which server to server destination is that ? (Name of the partner)

Also, do you see an ID sync call being fired for that partner when you open the site or app page for the first time (new incognito window)?

Segment addressable audience is the number of devices in the segment that had an ID sync with that partner (s2s destination).

Thanks,

Varun Kalra

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