Skip to main content
anishj80303402
anishj80303402
New Participant
September 11, 2017
Solved

AMO data in AAM

  • September 11, 2017
  • 2 replies
  • 3352 views

How do you send AMO data - impressions, clicks, Ad Group, Ad Campaigns and KWs to AAM.  I need to build segments and traits in AAM and using AMO variables. Anything else can be sent to AAM from AMO such as Ad Copy etc?

Thanks

Anish

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by sisrivas

Hi anishj80303402​,

You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.

Please look at the following link to understand how the pixels work - Media Data Integration

Thanks

2 replies

Raghu_Adobe
Raghu_Adobe
New Participant
September 3, 2019

Is there a direct integration between AMO and AAM, such that AMO can directly share the campaign data with AAM?

S
sisrivasAccepted solution
Employee
September 11, 2017

Hi anishj80303402​,

You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.

Please look at the following link to understand how the pixels work - Media Data Integration

Thanks

Terms & ConditionsAccessibility statement

Loading footer...