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anishj80303402
anishj80303402
New Participant
September 11, 2017
Solved

AMO data in AAM

  • September 11, 2017
  • 2 replies
  • 3342 views

How do you send AMO data - impressions, clicks, Ad Group, Ad Campaigns and KWs to AAM.  I need to build segments and traits in AAM and using AMO variables. Anything else can be sent to AAM from AMO such as Ad Copy etc?

Thanks

Anish

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Best answer by sisrivas

Hi anishj80303402​,

You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.

Please look at the following link to understand how the pixels work - Media Data Integration

Thanks

2 replies

Raghu_Adobe
Raghu_Adobe
New Participant
September 3, 2019

Is there a direct integration between AMO and AAM, such that AMO can directly share the campaign data with AAM?

S
sisrivasAccepted solution
Employee
September 11, 2017

Hi anishj80303402​,

You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.

Please look at the following link to understand how the pixels work - Media Data Integration

Thanks

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