Hello, I have a question regarding AAM integration. Not sure if anyone has done any integrated between AAM and Sales Force Marketing Could(email delivery platform) through a CRM ID? The goal is to tie email touch-points/engagement information with web behavior data for a specific audience identified in AAM. Has anyone done anything similar before?
Hi,
Since Salesforce have got their own DMP, I doubt there would be an out of the box integration of Salesforce email delivery platform with Audience Manager.
In my opinion, the best way to integrate these would be through a standard ID Sync process of AAM where Salesforce/email hashed ID would be considered a CRM ID.
You might want to check out the Customer ID method of ID Sync in Adobe's documentation for details on the ID Sync process.
I have done the similar thing in the past for integrating with Oracle.
Cheers,
Devinder
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.