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Audience Segments from AAM to Adobe Target, AMO and Adobe Campaign

  • May 9, 2017
  • 21 replies
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Hi all,

I have requirement to import Audience Segments from AAM to Adobe Target, AMO and Adobe Campaign.

Kindly suggest us the way these integrations could be achieved ASAP.

Appreciate all your responses.

Thanks,

Rama.

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    Best answer by ankitbhatt

    Hi Rama,

    1. For AAM To Target Segment Sharing, nothing as such needs to be done at AAM level or Target level. You just need to get your Organization provisioned for Shared Audiences/ Profiles and Audiences/ People Core Services. For provisioning your account for Shared Audiences, please fill below form:

    https://adobe.allegiancetech.com/cgi-bin/qwebcorporate.dll?idx=X8SVES&preview=1&design=1

    Once People Core Services gets provisioned that means Segments Sharing functionality is actually configured at your Audience Manager end in the form of Data Sources and Destinations and as well as in Target setup. So, you need not to do anything at your end. Once configured you are all set to share Audience Manager Segments to Target with the help of Marketing Cloud Audiences.

    2. You actually need to go though People Core Services provisioning for this. Without Core Services, you will not be able to share AAM Segments with Target.

    Hope this explanation helps. :)

    Thanks,

    Ankit Bhatt

    21 replies

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    TanmayMathur
    TanmayMathur
    Employee
    May 9, 2017

    Hi Rama,

    Thanks for reaching out to the AMO Forum. 

    I did some digging around and this is what I have found which might help you: 

    If you are creating a segment in Analytics or AAM, make sure you publish it to Marketing Cloud. This makes it available for other solutions - https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_publish.html

    For AMO: 

    You can allow Media Optimizer to pull metadata, hierarchy data, and unique audience data for Audience Manager segments into the Display > Audience view.

    The initial sync takes about 24 hours. After that, data is synced in real time, with a one- to two- second delay.

    Note:  All Adobe Analytics segments that are shared from Adobe Experience Cloud are always synced.

    In the main menu, click AMO Display > Admin > Audience Manager Setup.

    Change the advertiser-level Audience Manager sync settings.

    Click Submit.

    For Campaign: 

    Check out this document - https://docs.campaign.adobe.com/doc/standard/en/ITG_People_core_service_Importing-Exporting_audiences.html

    For Target:

    Check out this document: https://marketing.adobe.com/resources/help/en_US/aam/c_am_tt_int_intro.html

    I am trying to get more detailed information from product experts meanwhile. 

    -Tanmay

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