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JMD5
New Participant
June 10, 2020
Question

DMP

  • June 10, 2020
  • 2 replies
  • 2137 views

Hi

I would like to know how the Audience Manager can be used for DMP. Need to understand that a little more.

 

Thanks

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    2 replies

    Tof_Jossic
    Tof_Jossic
    Employee
    June 23, 2020

    @jmd5 here is a good starting point: https://www.adobe.com/uk/analytics/audience-manager/data-management-platform.html & https://www.adobe.com/uk/analytics/audience-manager/features.html

    You'll also catch a few customer stories.

     

    .. or https://helpx.adobe.com/audience-manager/tutorials.html to get a better feel through some of the available videos

     

    Enjoy 🙂 

    SaurabhKhetrapal
    SaurabhKhetrapal
    Employee
    June 16, 2020
    It can be helpful in many ways - frequency management to drive media efficiency, personalisation across channels instead of silos, centralising data from multiple data silos - online & offline, identity management to target specific users instead of devices, AI & ML capabilities for driving operational efficiency, leveraging data outside your own properties with 3rd party data marketplace. These are the major ones but DMP essentially helps you to do more precise marketing with much better results in terms of ROI
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