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TimeIndicator1
New Participant
August 7, 2020
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Drop in Customer Total Audience

  • August 7, 2020
  • 3 replies
  • 2556 views

Hi,

 

Does anyone know why the 'customer total audience' drops?  I am noticing a drop in our AAM and am wondering why that would be the case.  Any help is appreciated.

Thanks

 

 

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Best answer by shweta_singh

Hi @timeindicator1 ,

 

Customer total audience refers to "A count of devices that have realized either a rule-based trait on your properties or an onboarded trait from your offline files during the look-back window."

 

If we are seeing decrease in that count,it could be due to the decrease in population of rule based or onboarded trait.I would recommend to validate the trait population associated with the mapped segment to the destination.

 

More information is given in below link:

https://docs.adobe.com/help/en/audience-manager/user-guide/features/addressable-audiences.html

3 replies

S
shweta_singhAccepted solution
Employee
August 31, 2020

Hi @timeindicator1 ,

 

Customer total audience refers to "A count of devices that have realized either a rule-based trait on your properties or an onboarded trait from your offline files during the look-back window."

 

If we are seeing decrease in that count,it could be due to the decrease in population of rule based or onboarded trait.I would recommend to validate the trait population associated with the mapped segment to the destination.

 

More information is given in below link:

https://docs.adobe.com/help/en/audience-manager/user-guide/features/addressable-audiences.html

    ankitbhatt
    ankitbhatt
    Employee
    August 28, 2020

    Hi @timeindicator1,

     

    To be frank, there could be N number of reasons for drop in customer total audiences. To figure out the exact root cause of the issue, I would suggest to open a case with Audience Manager customer care team and provide your Use case details to get better clarity.

     

    Best,

    Ankit Bhatt

     

      S
      shweta_singh
      Employee
      August 28, 2020

      Hi @timeindicator1 ,

       

      When customer total audience drops,is it the "total trait population" we are referring to or "total segment population".It would be great if you can also help us with problem description here. 

       

       

      Regards,

      Shweta

      T
      TimeIndicator1Author
      New Participant
      August 28, 2020
      Hi Shweta,
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