AAM Feature Release Announcement: Trait Recommendations, powered by Sensei
Attn: Adobe Audience Manager Users, On February 25, 2019, Audience Manager will release Trait Recommendations, a new feature powered by Sensei, that enhances the segment building workflow and quickly generates data-driven insights to increase segment size and conversion rate.As traits are added to a segment in the Segment Builder workflow, a table with up to five Trait Recommendations will appear in real-time. The table surfaces recommendations based on a similarity score against the largest traits included in the segment, pulling from any dataset currently available for segmentation. By clicking on a recommended trait, a pop-up will display additional recommendations specific to that trait. Trait Recommendations is built upon a patent-pending technique to estimate Jaccard Similarity accurately and in real-time.Trait Recommendations help marketers uncover traits tha