Adobe Audience Manager

Hi,I read that AAM container tag may contain multiple tags/ cookies on DSPs, business sites, static sites, first party sites, etc.1. Is AAM container tag same as DIL code?2. Does AAM container tag contain multiple tags/ cookies on DSPs, business sites, static sites, first party sites, etc?3. What exactly is the purpose of each of these?Appreciate your responses.Thanks,Rama.

Hello Community,I am looking for an approach to utilize Demandbase product with Adobe Audience Manager. For tracking, we need to use Google Analytics.I am thinking of below 2 approaches & have below questions:1.Integrate Demandbase with AAM directly , here GA will act as a 1st party data source to provide user tracking data to AAM & and Demandbase will be separately integrated with AAM , so that all B2B tracking can be sent to AAM and it will push the consolidated segments to Adobe Target so that regular users and B2B users can be targeted efficiently. I have read the AAM docs and we can integrate GA with AAM using AAM DIL APIsQuestion 1: Is it possible to integrate Demandbase with AAM directly , if yes then what are the high level steps ?2. Here no need to integrate Demandbase directly with AAM , you can directly push Demandbase tracking data from GA to AAM. So only GA will be integrated with AAM using DIL javascript libraries.    Question 2: Is this possible and better approa

If we have the scenario below:Segment 1 with Trait A and not Trait B.Segment 2 with Trait A and Trait B.There is a user on Segment 1 because he has qualified trait A but not B. If he qualifies trait B: Does he quit Segment 1?Does he belong to both segments?Thanks in advance for your help.

Hi,I was trying to create a regular expression for a trait in c_products ^\;(.+)\;(.+)\;([1-9][0-9]{0,2}\.[0-9][0-9]|1000)\;(.+) that viewed any product under $1000.When I test this in the Analytics Classification Rules builder it works but how come Audience Manager isn't picking anything up?

Hi all,What exactly is happening at AAM AMO Integration?Segments are created in AAM and passed to AMO and AMO uses them for Ad Targeting.Apart from Segments, is there anything else AMO needs from AAM and AAM passes to AMO?Let us assume that a segment was passed to AMO.How does AMO know what content to display for a user belonging to that segment?Who tells AMO that probably Blue color picture should be displayed for a male of 25 yr old?Thanks,Rama.

Hi all,Does Adobe Audience Manager Integrate with Google 360?Our requirement is that AAM should be able to collect data from Google 360.Appreciate your responses.Thanks,Rama.

Hi all,Let us take a real AAM Implementation to a client.Generally, implementers develop some items, like components, that enable the marketers from client side to develop some things on their own, without depending on IT people.Ex: In AEM, implementers develop components, templates, workflows, etc, that enable the marketers to develop web pages on their own, without depending on IT people. It involves just selection of template, dragging & dropping of components and configuring, that do not require any programming knowledge.In AAM, typically, what are the items developed by implementers and what are the items developed by marketers from client side?Is it like implementers develop Traits and marketers develop Segments out of the Traits?  Developing Segments out of the Traits is selecting Traits, adding relationship among them and configuring.If implementers develop some segments, they may not be enough going forward and so marketers developing new Segments has a business use case h

Hi all,We are aware that the following are the Inputs to AAM:   1. 1st Party: Adobe Analytics, CRM, Media Data, etc - Proprietary to customers    Offline-CRM. 2.  2nd Party: Partner Data. Affliates, Advertisers - Create strategic partnership with     other brands, other customers - Leverage relationship.    2nd Party data is collected and managed just like 1st party.    Audience Market Place: 2nd Party. 3. 3rd Party: Ex: Datalogix, Epsilon1. Which of these are Online and which are offline sources? I am aware that CRM is offline.2. Which of these are Onsite and which are Offsite sources?3. Which of these involve coding and which  involve configuration ? My guess is that all these are just configurations.Thanks,Rama.

Hello,I would like to know which is the fastest way to know if a trait is working correctly. I dont like to wait two days to see if the trait have qualifications or just to check the traits expression.Thank you in advance!

Hi,I am new to Adobe Audience Manager and trying to implement AAM with Adobe Target and Adobe Analytics.For the same,  I am getting real time page visits and unique visits for the site. But in AAM dashboard, the Trait/Segment graph is not reflected even after proper mapping of Report suite in AAM. Can you help me why I am not getting graph populated in  AAM.I tried it with local server.Thanks,suraj

Sometimes we upload Customer IDs data on a cross device data source and we know that those CRM IDs have ID synced already. But still when we upload the data file after it's processing we get all the uploaded records in "No Matching AAM UUID" column while checking onbaording status report. How to fix that ?

Understand the basics of lookalike modeling. In this blog Introducing lookalike modeling.Introducing Look-alike Modeling With Adobe AudienceManager | Adobe #Fromthepast

To achieve ad frequency capping through AAM across multiple DSP destinations, is it through feeding back impression data from DSPs into AAM?I couldn't find more detailed documentation on it. Could you talk more about it? Thank you!

What is the time taken to update a DSP with an audience segment created using AAM?

Say we have a bank consumer, who is at the initial awareness stage, and then moves to research stage, then next evaluation stage.What if we had a list of content pages we expect the consumer to review and track them as such, for each stage of the customers journey. So 3-10 pages for awareness, 5-15 pages for research. 1-3 pages for evaluation. and we'd segment, or categorize the consumer by their stage.How would we track the consumer into the persona category, and then track them through the stages, moving them from one stage to the next? Using adobe audience manager and adobe analytics?Could you give examples?

Hello experts,I have two questions on the AAM segments.1.     We have app measurement 1.8 that contains a Audience management module which integrates AA and AAM. In the analytics calls' response tab, I see a few segments (screenshot 1). In the Target mbox call when you use mBoxTrace, there are a few segments in "cachedSegmentIds" (screenshot 2). What do these different segment ids represent?2.     When I use the mBoxTrace to inspect the Target calls, I sometimes see "cachedSegmentIds" and "SegmentIds". How are they different? Which one will be used for targeting in a campaign?Regards,Vinodh

Hello!I want to create traits for the different devices. In the AAM help I see that following info is given by the user agent to AAM: "d_device_marketing_name", "d_device_vendor".Can I create traits directly with them? For example, trait rule --> d_device_vendor == "apple".Is this info available when we use server forwarding or DIL library or in both cases? We are using DIL library and I am not sure because in the report "Unused Signals" I do not see the following signals --> d_device_vendor, d_device_hardware_type, d_device_os_version...Thank you in advance!

Both the company that we acquired and us are using AAM, Target and Adobe Analytics, but we had different org ids in the past. What are the different ways to combine/sync our Marketing Cloud IDs and allow use cases like sharing our AAM segments including online and offline customer data with their Adobe Target for personalization? Thank you!

Hi,I understand there are two ways to create UUIDs (which are stored in the 3rd party Demdex cookie),Option 1. By implementing the Adobe Audience Manager(AAM)Option 2. By implementing the Marketing Cloud ID(MCID) ServiceI went thru the following url and understand how this works with 2 option (https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid_id_request.html).Can someone help me to understand how this functionality be implemented using AAM? Also, since we can have multiple AAM installations across the customers, when a visitor, using same device, browses various websites which were implemented using different AAM installations, is the UUID going to be different across these websites?In an example, lets' say I visited a website A from of a company A who has AAM installation and then went to website B of a company B who has another AAM installation, will both Company A and Company B track me with the same UUID or different UUIDs ? Regards,Suresh.

I am trying to think which one is a better approach for syncing customer ids in CRM system with Adobe IDs, _satellite.setcookie or visitor.setCustomerIDs? Thank you!

Hi,I am trying to integrate a AAM with AA through DTM. Can anyone please help me with appMeasurement.js code?1. I started with creating a property in DTM. Added AA and Marketing cloud as tool. And used the footer and header in HTML page.2. Next, I created a report suit in AA and mentioned that in DTM.3. Added tracking server to both the tools.4. Lastly added the following appMeasurement.js code in the editor of AA tool. :var s = new AppMeasurement();s.account = "ctsptnrctsptnramcpoc2"; var s_account=s.account/* Start ActivityMap Module The following module enables ActivityMap tracking in Adobe Analytics. ActivityMap allows you to view data overlays on your links and content to understand how users engage with your web site. If you do not intend to use ActivityMap, you can remove the following block of code from your AppMeasurement.js file. Additional documentation on how to configure ActivityMap is available at: https://marketing.adobe.com/resources/help/en_US/analytics/activitymap/get

How do we use Adobe Audience Manager APIs? What are the prerequisites to use them?

For some traits, I'm seeing that the unique visitor volume in Audience Manager is as low as 50% of the volume that we're seeing in Adobe Analytics. Is that normal or does that seem to low? I know that AAM doesn't accept visitors with 3rd party cookies, so I'm sure the discrepancy varies by industry. Are there any other reasons besides tagging mistakes and 3rd party cookies as to why there would be a discrepancy?  Thanks in advance,David

What is the best way to create segments in AAM for product dynamic remarketing (S2S integration with the DSPs), if we have a large amount of product SKUs and we want to map each product to its creative?

Hi,I have setup adobe analytics and Audience manager both the tools in a web property using DTMIn Audience Manager, I have selected the option "Integrate with analytics"Also checked Adobe Analytics Module.Following Code I have added :// Audience manager sample DIL Code var _scObj = s_gi(s_account); var rDil = DIL.create({partner : "<AAM PARTENER ID>",uuidCookie:{name:'aam_uuid',days:30},visitorService: {namespace: '<MARKETING CLOUD ID>'}}); DIL.modules.siteCatalyst.init(_scObj, rDil, {names: ['pageName', 'channel', 'campaign', 'products', 'events', 'pe', 'referrer', 'server', 'purchaseID', 'zip', 'state'],iteratedNames: [{name: 'eVar',maxIndex: 75}, {name: 'prop',maxIndex: 75}, {name: 'pev',maxIndex: 3}, {name: 'hier',maxIndex: 4}]}); how to confirm whether integration has worked or not  ? Thanks